Hello I face this problem, on many of my keywords I have a QS ranging from OK to GREAT and min bids from $0.05 to $0.15. but still my ads are not getting the impressions. The keywords do have competetion. So should I bid higher to get impressions ?? What should I do ?
check that your ads are showing on later pages. If they are, your bid is the problem and you should bid higher.
if you have on low positioning, then you will have to bid higher, if you allow small area of interested people, broad this. means if you allow only in london, try uk.
Yes,and part of QS is CTR. With low ad positioning your CTR will suck. I agree, increase bid and review ad copy...are you speaking to the conversion in ad copy? When you get the clicks the users will know what you want. H
Google has something called position normalization meaning you are no longer penalized with the QS system for being a low rank advertiser. If you are aiming for position 7, google knows that position 7 CTR is going to be lower naturally so they give you a QS depending on position your aiming for and that positions historical numbers for that keyword. Then based on your CTR you QS is evaluated for that position and if your CTR is higher or lower than the average. This is why glancing at your CTR is not a way to measure or evaluate QS...
If your KW doesnt have enough imprissions Google wont show it even if you search for it. Just put the cursor on the image next to KW, then you will get that message.