Hope you can help me. 1.Is legit to open a new google adwords account? 2.How much time it takes google to start showing my ads(btw it is my first campaign)? 3.My quality score is OK.Little more in details,they didn't found any problems with my keyword relevance and page loading time but they say that my landing page isn't highly relevant and i am direct linking .So i am thinking about making my own landing page.Is it better to make my own landing page or just stick to direct linking?
I'll just answer the third question because I don't feel knowledgeable enough to answer the other two. The advantage of a landing page is control. Direct linking is alot simpler but you lose valuable information. There are scripts and software out there that can tell you exactly which word converts that you can only use if you use your own landing page. It is really amazing sometimes to look through these reports. Some words will get loads of clicks and no sales and other words will get only a few clicks but will convert into sales. So after a while a trend is shown because you control the site and kill the high click zero sale words and your ROI skyrockets.
1. you dont need another account, but yes you can do it 2. search network takes about 15 minutes content takes about 24 hours 3. Your own domain and landing page is always better than direct linking. Only use direct linking as a test to see if people will buy, if they do, then put time and money into a dedicated LP