I've been working on the weight loss niche for a while and though PPC has had decent results I am also trying to promote it via Articles and up to now I've been able to get a fair amount of daily traffic from ezine daily and hops that i send. Since I added a bit a code in my site about 2 weeks ago I've been able to track that from these articles I've sent CB over 600 hops. Though the sad part is that it has only turned into 1 sale. I'm also getting about 50 - 60 uniques per day from ezine due to all the articles that I've submitted for this niche. As you can see my conversion rate is extremely low and would highly appreciate any tips and pointers. My LP: http://www.fatlossdiets.org/ thanks.
Have you tried using bullet lists for info on the diets instead of the paragraph? That might make it a little "neater" and easier to follow. I've found that the easier you can make your landing page to read - the more people you get to click through. I also think that maybe your whole opening is too long - maybe cut that down significantly so your info on the diets is higher on the page. Another thing I notice is that you don't have any "5 stars"... maybe give 5 stars to one and 4.5 stars and 4 stars to the other 2... You also may want to try a ranking #1, #2, #3 instead of just listing them. Maybe it doesn't make any difference - but I've always used rankings on my "review" pages like these and I've found they are successful. So that's four things I would recommend in all 1) Use bullet points instead of paragraphs. 2) Cut down the opening. 3) Give "5 stars" to your top rated diet. 4) Rank them #1, #2, #3 instead of just listing them.
thanks mate... i asked you a few questions via pm that you can hopefully help me with. please, any more tips will be highly appreciated.
Maybe I am mistaken, but it looks to me like you don't have any click-through links above the fold. this is usually a good thing to have for the people that don't scan down your page. A good test I use to improve on my site is go to it, and sit back and look at it "above the fold" , without scrolling down, and ask myself, if I were a new visitor what would I get out of this site.
I agree with this - this is one of the reasons I would make sure you cut out a lot of the stuff at the top. I also like to put a link at the very very top of the page that says something like www.thissite.com is ranked #1 for whatever. You can see that in the url I sent you in PM.
thank you... first round of comments and corrections are already implemented. though I would like to know what do you guys think of the high number of hops and low conversions? I've had about 700+ hops but only 1 sale... (I'm not including PPC here)
Instead of giving different color for every box why not make all the box same colored (light colored) except for the #1 product (bright colored). This will highlight the product which you think is the best. Also it would be good if you can remove the border of the introduction.
I think you must change your button text from "Start this Diet Now" to something which is not as aggressive..say, "Click here to read in detail". The visitor might not be ready to "Start this Diet Now" that you recommend after reading your 4-5 sentences/bullets. But, if you are generating the hops and no sales, that would either mean poor sales pages or your visitors are not properly primed or targeted. You might be attracting people who are looking for something else in that niche. Which sales page generated the highest number of hops? If your first product generated the highest number of hops without sale, I would test with changing the order of the products that are recommended. maybe put FL4I first in the review list.
Thanks for the tips... I actually had my current top product in last position up to last week when I noticed it was getting the highest number of clicks/hops. I'll wait a day or two to give these changes a bit of time and if nothing improves I'll try putting another one first and see how well that converts.
Your top tab has belly spelled wrong. For me anyway, a misspelled word is a huge red flag and i'd be wary of buying something because of it. The wording is a little off. You may want to rework it to get it to flow better. Hope that helps!
I have seen the page i guess a bit late , now the page looks fine , would be interested to know , how it has effected your sales .. ?????