I notice I have a 60% bounce rate according to Google Analytics? What is Bounce Rate? Does it effect SEO? THANKS!!
What does Bounce Rate mean? Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy.
So, no, it doesn't affect SEO. But it does reflect that 60% of your visitors leave without doing anything.
Bounce rate is a good way to tell how good your landing page is when running a Adwords campaign, the lower the better. But for a normal website (especially a blog), having a high bounce rate isn't a bad thing, because it can mean that the visitor landed on the page that had all the information they were looking for, and did not need to go browsing through your site to find more. The only problem with having a visitor "bounce back out" is that they don't leave a time stamp, so they register as someone who stayed for under 10 seconds, even if they stayed on the page for ten minutes. Cheers James
There is no "set" percentage for what is a good bounce rate and what is not. It will vary widely according to the nature of a website's content. For example, the majority of my traffic is highly focused and arrives at my website from a search engine that has found the specific topic the surfer Googled. More often than not, the surfer reads that page then exits, because he/she is not interested in other different topics in the site, but just the one they Googled. Therefore, my website will always have a reasonably high bounce rate. By contrast, my daughter had a photography gallery website. When surfers arrived at her site, they would most likely click through a dozen or so photos before departing. That would give her a very, very low bounce rate. So the nature of the content on a website will factor in greatly as far as what bounce rate that website will experience.
people who visited your website and then exit from the same page. like in your case 60% of visitor are going out immediately after first page. that means your website has not much quality to keep them on visiting your website. try to lower your bounce rate upto 30% or more low.
Bounce rate is a good way of judging when people visit your site, whether the content is what they are looking for and if it is designed to get them to enquire about your product. As much as having long paragraphs of useful information - excellent for the search engines, but not as userfriendly as it could be. Ranging how you present your information to the customers will reduce the bounce rate. Heading alot of things, using bullet points, using appropriate photos. This does not affect any of your SEO, as this is what gets people to your site, but the last thing you want to do is have great SEO, but not a userfriendly site. Otherwise if people bounce off your site as quick as they get onto it, is there any point in having it optimised?