I have recently been doing a bit of work for my father's business trying to help reorganize his website as well as take advantage of Google AdWords. I have been directing visitors from his Google AdWords to somewhat of a landing page that is either looking to generate email inquiries or phone calls: http://www.forkforce.com/used-forklifts-for-sale.php I was just wondering if anyone had any opinions on how we might be able to opinion the content/wording/titles/call to actions on the page to encourage greater results. Thanks.
I would recommend you read Joe Vitale's Hypnotic Marketing 2.0; this course could really help take your business to the next level. And if you are a lazy or don't have a lot of time when it comes to writing copy for your website I would recommend you get Joe Vitale's Hypnotic Writing Wizard. This awesome tool really is secret to easy writing. By implementing the above tools you will be able to take advantage of the visitors you receive to your webpage. Because we all know that we work hard to get traffic to our websites, so we damn well want our websites to work hard for us by grabbing our visitor’s attention by taken advantage of the power of copywriting. I am sure a lot of people can give you their 2 cents when it comes to copywriting, but I would rather learn copywriting from a professional who is the trenches everyday practicing copywriting. Good luck I hope that this help's you in some way.
I have put the book on my long list of books to buy from Amazon... So did you have any specific feedback for what I can do to improve the current wording of the landing page?
You do need to read about Sales Page Creation and/or Copywriting ASAP. With that said, you seem to have the ingredients, you just want to incorporate an AIDA format and add sizzle. Add sizzle to Forklifts? Oh Yeah! Your "why call us" is a good format (USP) for your whole site. You have email capture and phone...call to action. You need headline (grab Attention), subheadline (maintain Interest), Body (create Desire), and call to Action (AIDA). Also use the "you approach" or WIIFM, and find out a little about word choice (Buy...would purchase, own, obtain, acqure etc. be preferable), and I always use the assumed close attitude, which means that I would eliminate if you are looking for...WHY? If the visitor is there by accident, they are gone...so they MUST BE looking for a forklift...you see what I mean. BTW...why not address the market that is looking for new...they can save money on used ? Do you want to get into several pages or more at your site, and try to add pics and stories...buildings, fleet, display, staff, parts, service? In order to create a Mom andd Pop or highly professinal feel to your site...I know that you are selling forklifts but faces have more appeal, attention, and retention...can you add some pics..prefeably faces? (more content for visitors and search engines). Can you add any "Reassurance" ...guarantees or warrantees and?or testimonials. My version of AIDA is AIDRA and the R is for REASSURANCE. Good Luck. Much success, George Pierce PS. You also need to learn SEO...a quick way to get fast and free info...type Sales Page or Copywriting or SEO into your Search Box, add "Free" if you like. One other minor detail, More Fork Service lnfo link brought me right back to home (same) page.
To start with, I think the page is a little too wide. With a page that wide, it's hard for a person's eyes to be drawn to any one place. The headline needs to be more visually prevalent. It's sorta stuck up there in the far left crunched together with the images. It needs some more breathing room. Also, I don't get the point of the links at the bottom right with the wording: "More Fork Force Service Info ..." Does that really serve a purpose? I imagine you want them to do one thing and one thing only, and that is to contact you. Anything else is a distraction.