Overall Account Quality Score

Discussion in 'Google AdWords' started by kinitex, Jul 16, 2008.

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  1. #1
    If one of my campaigns is running at an avg of 5% CTR each day with 90% great scoring keywords, and then I have a content campaign thats gets a couple thousand impressions a day and only 1-5 clicks.... is that killing my overall quality score? Or is it campaign independant?
     
    kinitex, Jul 16, 2008 IP
  2. robertpriolo

    robertpriolo Peon

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    #2
    CTR is not as important on the content network. Its still a variable, but not highly dependent. Google understands that CTR on content is usually really low.

    Also remember the quality score is relative to the market and keyword. So just because you have a 5% CTR does not mean its a good QS. You need to view the QS column in the keywords tab or monitor your min CPCs which is a better indicator of QS then CTR.
     
    robertpriolo, Jul 16, 2008 IP
  3. shoaeeb

    shoaeeb Peon

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    #3
    Ya it is campaign independant.
     
    shoaeeb, Jul 16, 2008 IP