Your suggestion for most expensive keyword

Discussion in 'Google AdWords' started by Fking, Jul 13, 2008.

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  1. #1
    I'm talking about google adwords, so far the most expensive keyword i've found is "refinancing" for which the advertiser has to pay $26.55 to $37.11 per click to be on the first spot! Pretty interesting, isnt it
    That's according https://adwords.google.com/select/TrafficEstimatorSandbox


    What do you think may be more expensive? Or Near?
     
    Fking, Jul 13, 2008 IP
  2. vietnogi

    vietnogi Peon

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    #2
    maybe it has to do with the recent morgage crises.
     
    vietnogi, Jul 13, 2008 IP
  3. vietnogi

    vietnogi Peon

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    #3
    woops, mortgage*
     
    vietnogi, Jul 13, 2008 IP
  4. homebizseo

    homebizseo Peon

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    #4
    xray equipment has paid $25.00 per click.
     
    homebizseo, Jul 13, 2008 IP
  5. T_Media

    T_Media Peon

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    #5
    "mesothelioma treatment options" goes up to $39.34
     
    T_Media, Jul 14, 2008 IP
  6. Fking

    Fking Active Member

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    #6
    wow good find :)

    keep em coming :)
     
    Fking, Jul 15, 2008 IP
  7. xmartel

    xmartel Active Member

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    #7
    mortgage refinancing is $38.28
     
    xmartel, Jul 15, 2008 IP
  8. chini

    chini Banned

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    #8
    I doubt they may that much though, its just a estimate
     
    chini, Jul 16, 2008 IP
  9. T_Media

    T_Media Peon

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    #9
    The estimates are based on what people pay for search on these terms at the moment. Sure you can pay less, but these figures show what the highest amount paid is.

    In other words Google really is getting paid $38 odd dollars for every click they send through these searches. Almost unbelievable but if you imagine what the worth of these keywords are to the advertiser its not so outlandish.

    For instance "mortgage refinancing" if someone signs a contract for something like this it could earn the advertiser thousands and thousands of pounds/dollars.
     
    T_Media, Jul 17, 2008 IP
  10. Undercover1

    Undercover1 Peon

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    #10
    "auto insurance online quotes" - $29.66-$41.93
    "compare auto insurance rates" - $29.04-$42.51

    unfortunately, this is the busines I'm in...
     
    Undercover1, Jul 17, 2008 IP
  11. tikkal

    tikkal Peon

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    #11
    yeah, I would think anything with mesothelioma in it is gonna cost a few pennies.
     
    tikkal, Jul 17, 2008 IP
  12. Jermaine Tabor

    Jermaine Tabor Peon

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    #12
    I remember when targeting mesothelioma was the rage!
     
    Jermaine Tabor, Jul 17, 2008 IP
  13. kuchiyose

    kuchiyose Peon

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    #13
    Wow.. no wonder google can pay for its employees meals and all the benefits .
     
    kuchiyose, Jul 17, 2008 IP
  14. tinimini

    tinimini Peon

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    #14
    amazing is the word.
     
    tinimini, Jul 17, 2008 IP
  15. Fking

    Fking Active Member

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    #15
    lets see what's the situation now, over a year later? :)
    there should be big drop
     
    Fking, Nov 18, 2009 IP
  16. chokchaioldschool

    chokchaioldschool Peon

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    #16
    Hope it gonna drop soon.
     
    chokchaioldschool, Nov 18, 2009 IP
  17. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #17
    That's not quite correct.

    Yes, they are estimates. But based on average across all advertisers for the keyword. It will depend a lot on your click rate (there's the big estimate), the resulting QS and what it would take at that QS to get in the top three positions.

    There's no way the top three long-term advertisers have such poor QS they are paying $30. It's likely more like $10-15.
     
    Lucid Web Marketing, Nov 18, 2009 IP