This search engine just became my homepage. I have never laughed so hard in my life. And really people do you think that he doesn't know or understand that it is stupid and funny? And second why report him? We are all here to make money and why not have a good time while doing it? I am not trying to start anything I just have a hard time understanding why it is such a big deal?
Why report him? It is because of such people that Adsense told an extremely tough line when it comes to implementing their policies and banning others. It is such people that the Adsense revenues are diluted because of the worthless ads that they are giving out. Everyone should report such bad hats, helping Adsense in this case is helping your own Adsense revenue.