How important is it for a brand new domain name to have keywords in it? Thanks in advance for any help.
For noncompetitive keywords, it will put you quickly at or near the top of the search engine results. For competitive keywords, it will help, but don't expect miracles.
It may help in SERPs for the keyword in the domain name but you need to make your site rank for more than one keyword if you can.
Yes, I was just getting ready to register a new name and this was something I was thinking about heavily. Thank You!