If at the end of my landing page I add a link to a well written ezine article, that links back to my webpage. Would that just be silly, or would it help?
If the article is not by you and it's a review you could do something like "Check Out These Reviews!"
Well the Ezine article is by me, but there wouldn't be a way for the vistiors to even see that anyway, It would be like "Check out what other people are saying!" then the link to the well written article that directs people to the site.
It would be opened in a new window, and it would be an article that is directed to send people to the web site in the first place, I just thought somebody reading a comprehensive article about my topic would be more assuring to them.