Individual SEO companies have various different techniques when approaching the page title of an optimised web site or page. The question is which is the correct way to implement key phrases into a page title? As we know we are restricted to limited number of characters within a page title, The page title being an essential part of the internal optimisation and with such precious space how do you approach it? If you are optimising for x amount of phrases on a individual page then you have 2 different options. These two techniques have been tested and both have seen results: Cramming - Grammatically not correct, mentioning a larger volume of phrases only once. Spamming - Repeating the same keyword various times in a single title. Which works best? The answer is that you need to find a happy medium. The page title has to be descriptive and not just designed for search engines, This means do your research and find out the competitiveness of all the key phrases and organise accordingly. Each optimised web site is individual to the specific phrase and the performance of the phrases can depend on the competitiveness of the phrase and even the techniques implemented into your competitors sites.
I think you are missing a BIG point, which is what do the users want to see and what is going to entice people to click through to your website.....
I thought that went without saying, the point of the thread was how to implement phrases into a title not how relevant they are to a users search. Both spamming and cramming can be applied in a SEO ethical way.
In my SEO experience, I have found that using keywords twice in the title tag seems to work fine with Google, but Yahoo may or may not care for it. I use three keywords in the title tag, repeating each one twice. I have had success with my clients' sites using this formula, but then again, I optimize for Google, so you may not have the same success with Yahoo, MSN, etc.
Creare SEO, good post, I think that keyword titles should be spread across the pages of the web-site. Cramming is not great at all, I think you should consider the user, the search engine, and your client.
Had different experiences on this, have a client who use his keyword as every second word in his title and he holds number 1 in google for that word which is very competitive. To me it is cramming and spamming as similar methods follow over to keywords and description and he has not been penalised. But other times where this has not worked. I would avoid the spamming and cramming but it does work for some people.
It is all about finding a happy medium. Plus the phrases that your optimising a site for can be either similar or dis-similar, this tends to govern how you go about using your page title.
creare on your seo title you have the kw in brackets. do you mind me asking what the advantage of that is?
Every one has a different experience ......even there are some sites which stuff the main keywords in the title tag and still numbering 1-5