inner site linking scheme !

Discussion in 'Search Engine Optimization' started by Mido, Jul 5, 2008.

  1. #1
    what does this mean exactly ? give an example for the best linking
     
    Mido, Jul 5, 2008 IP
  2. astup1didiot

    astup1didiot Notable Member

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    #2
    Internal linking is quite simple, every web page should be accessible from the home page; this means if I keeep clicking inwards from the homepage I should be able to find the web page. Also, inside your content based pages make sure to internally link to other web pages on your site.
     
    astup1didiot, Jul 5, 2008 IP
  3. Mido

    Mido Well-Known Member

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    #3
    im already doing this , i put my categories links in the home pahe and inside the categories pages i put my contents pages please check the site in my sig and tell me if i have to change anything .
     
    Mido, Jul 5, 2008 IP
  4. homebizseo

    homebizseo Peon

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    #4
    Google loves internal linking off of keywords in content.
     
    homebizseo, Jul 5, 2008 IP
  5. Farmer77

    Farmer77 Peon

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    #5
    Instead of using a word like "home" to link back to your homepage, you might want to use a keyword to link back instead. That will give you a positive boost in the serps especially if you have a lot of inner pages. And try to split the categories evenly and avoid having pages that are four pages away from the homepage.
     
    Farmer77, Jul 6, 2008 IP
  6. Mido

    Mido Well-Known Member

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    #6
    split the categories evenly ? and is 4 levels of linking is not good for indexing ? so you recommend to stay at 3 levels maximum !
     
    Mido, Jul 6, 2008 IP
  7. SEO-Expert

    SEO-Expert Well-Known Member

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    #7
    Very much depends on the site, 10 page site link everything together can work well. 1,000,000 page site try to link them all together and see your server crash :)

    Seriously though, with a large site you might need 4 levels. You should try to have it so you can get from the home page to any page of your site in as few clicks as possible.

    There's no hard rules on the number of links since it depends on the number of pages on the site, how the content is organised etc...

    I try to link all relevant pages together for SEO reasons (anchor text of internal links helps a pages SERPs), this way your most important content tends to get most links as well.

    I'll also link to less important pages from deeper content only, so it's still spidered, but not give much link benefit (save it for important pages).

    David Law
     
    SEO-Expert, Jul 6, 2008 IP
  8. jophan

    jophan Active Member

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    #8
    u should also include your keywords in your subpage's url!
     
    jophan, Jul 6, 2008 IP
  9. DharmaSeo

    DharmaSeo Peon

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    #9
    yes make sure everything is realted to get better results
     
    DharmaSeo, Jul 6, 2008 IP
  10. Mido

    Mido Well-Known Member

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    #10
    thank you guys thnxs David :)
     
    Mido, Jul 6, 2008 IP
  11. tptnyc

    tptnyc Peon

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    #11
    How possible one can have links of 200 pages from Home Page alone? putting 200 pages either in footer or in the body of Home Page is not feasible. There must be right way to do that.
     
    tptnyc, Jul 6, 2008 IP
  12. SEO-Expert

    SEO-Expert Well-Known Member

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    #12
    It's not impossible to have 200 links from a home page, but for SEO reasons I'd try to keep it down to your most important pages. How many depends on the size of the site.

    This assumes your home page is the most important page of the site when it comes to PR (gets most incoming links). If you have multiple pages that pull in a lot of links treat each one like a home page when it comes to linking from them.

    If you add 200 internal links from your home page, each of those 200 pages receive 1/200th of the PR/link benefit available (that's not a lot of link benefit).

    A lot of people think PR isn't important anymore, well I disagree, PR is a measure of the value of links to a particular page and links are still important (so PR is important). Although having high PR does not mean great SERPs, but having no PR usually means you have no links which = no decent SERPs.

    Anyway, in PR terms there's no difference between an internal link and a back link from an external source. If most of your PR comes in through the home page (many sites work this way) then by adding 200 links from it, your sharing your PR over 200 pages with each page receiving 1/200th of the PR (not a great deal of link benefit) and so your important pages miss out.

    Ideally the home page should link to the most important pages only, they they link to the next most important pages.... In this way more important a page is, more PR/link benefit it receives.

    In the real world that isn't always possible, but keep it in mind when your adding links from important pages, do you need that link here.

    I use a basic formulas for determining PR, wrote it down at http://www.seo-gold.com/seo-tutorial/pagerank under the heading "PageRank Simplified".

    Few examples of what your doing if you add 200 links from the home page.

    PR4 home page, each of the 200 pages receive enough PR to be PR1
    PR5 home page, each of the 200 pages receive enough PR to be PR2
    PR6 home page, each of the 200 pages receive enough PR to be PR3
    PR7 home page, each of the 200 pages receive enough PR to be PR4

    If you add 50 links from the home page the figures are-

    PR4 home page, each of the 50 pages receive enough PR to be PR2
    PR5 home page, each of the 50 pages receive enough PR to be PR3
    PR6 home page, each of the 50 pages receive enough PR to be PR4
    PR7 home page, each of the 50 pages receive enough PR to be PR5

    Note: this doesn't take into account PR passed through internal linking through a site, (you might have incoming links to internal pages) so will be a little higher than these figures.

    More PR/link benefit your most important pages receive the better, so as you can see having 50 important pages is better than 200 :)

    David Law
     
    SEO-Expert, Jul 6, 2008 IP