Google Operating System points out something interesting in Google’s algorithm recently: a preference in favoring recent content. The example provided would seem to favor the conclusion; TCP/IP’s anniversary today has resulted in Google preferencing recent posts, including from Digg, over informative articles related to the search term such as Wikipedia who would have normally had the top or near to the top position. Indexing recent posts has been a strength for Google, to the point that at least for areas like Blog Search they’ve become the defacto standard as others such as Technorati have struggled to keep up. That Google would preference recent posts in its search results without the usual incoming authority links throws out the rules we’ve always known with Google, and I’m not sure if this is a good thing or bad thing. It would depend a lot on the results, but it would limit attempts to game Google results through incoming links. Perhaps it’s the first step towards Google embracing Web 3.0 with semantic search that learns as it goes, constantly updating its results to suit the user at the time they are searching, complete with contextual awareness as well.
It makes sense for google going this route...although what will happen to ever green topics? Will we need to rephrase all that good content that is ranking in top positions and repost it, just to stay in the top SERP's? Google has done some pretty major changes this year, leaving us webmasters in the foggy area...
maybe, but it's keeping hundreds of thousands of forum mods on their toes from all the BS that gets spammed everyday. Offers from everything likr tattoo shops to ED pills and if you don't get rid of those within a few minutes then wham! you are right smack dab at the top of google right under whomever they are backlinking you to.
True, i agree, its good though for real honest bloggers who update with decent content daily, blogs already get loving from google and if people continue providing what google is always talking about then its good all round. But i agree, the spamming is a headache for many people.
Right, but such recent posts do not stay in top 10 for long - sometimes it is a matter of a few hours only... I have never seen a website lasts for over 2 days...
I thought we were talking about future not present in this topic? Google favoring new content more and more in the future? If we're talking present, the QDF (query deserves freshness) aspect of search engine algorithms is nothing new. It also vanishes as quickly as it came.
Currently domain authority governs how fast your fresh content is indexed, how fast it jumps to the front page and how long it holds. So while the new document may not rely on direct links, incoming links to your domain still plays a large roll in how your pages respond to QDF and general fresh content boost.
Google has always been about links and ever since Big Daddy it's been about authority. For a site to get indexed properly and then rank you need links, for those links to have any weight, you need authority, or what SEOs call TrustRank.