Why are all Clickbank products so damn suspicious? They all look the same - a 36 pixel header saying "You won't believe this - WOW, change your life in 12 minutes..." Comparing to CJ the ads seem a lot more ingenuine. Anyone have any thoughts on this?
The way the sites look is science, lol. It sells, that's why they look like that. You have no idea how much these guys test and track EVERYTHING, from headers and page content to colors, fonts and graphics.
i always think this as well but like lemonarian says, it must work. i read some of the landing pages and think "how do people buy these products?".
Yeah, you get used to it after a while, lol. The reason it's like that is because it works, simple. The reasons why the sites on CJ doesn't look like that would be because most of them are completely different kinds of products. You don't sell Nike shoes the same way you sell an ebook.
Some good answers here already. But the reason why those landing pages look so ridiculous to us is because we look at them all the time. To someone being convinced to buy something, they work. If you see enough of them they become off putting. I wonder if at some point in the future these types of landing pages won't be as effective as they will be seen by too many people too many times. You can't really compare Clickbank with CJ.com - Most of CJ vendors sell physical products. Things that people already know they want. With CB products you are trying to convince someone to buy something they've probably never heard of before in a format (downloadable PDF usually) that they may have never bought something in before.
is it at all possible that they only work in one part of the world ? Seriously, does anyone sell bigtime to UK surfers using these landing pages?
As an affiliate I've made a lot of sales to people in the UK and all around the world. Sure the majority have been to US surfers but I believe that's primarily because the US is such a huge market in comparison.
I am refering specifically to Clickbank style sales pages for clickbank products, Affiliate sales in general , no problem, but using these Sales pages with UK buyers, I wonder I guess i don't yet get the Clickbank culture
So am I. I've sold many clickbank products - with the long sales letters you are referring to - to people in the UK. Although I don't have numbers on a comparison of conversion rates in the different English speaking markets - I don't see any reason to think that these sales letters would work in say... Canada but not in... Australia. They seem to work everywhere.
My .02 * CB is the most liberated and cost effective all in one solution for any publisher almost anywhere in the world with VERY little in the way of approving a program. So you'd think, naturally most of the general population would think like YOU do, "Wow this looks so scammy"... . .. However to be honest the transition from traditional marketing to the online world has been a somewhat slow/steady incremental climb with MANY levels of effective messaging and conditioned sales pitches. Believe it or not I actually do NOT think that 'This is what sells', I think its because we as marketers, all copying a few early bird success stories, and now mass producing them by the thousand daily - WE are actually the ones in control, and WE the marketers and marketing wannabee's are the ones that have conditioned the public. We have shaped and molded them into a perfect thought process and pattern with very influential and as you pointed out - ingenuine approaches.... When I first came to CB as a publisher, I scratched my head and I fought with the system that we have created within the CB standardized success pallet. I made pages that were NOTHING like the long ass reads, I flashed them the heck out, I made them very interactive and way ahead of our times (or CB times...). I made them look 'pure' and non intrusive and easy reading style... And although I have all types of digital products now (ebooks, audio, video, membership sites, etc.) - They all convert better when crafted via this ingenuine pallet. The BANG header, the influence and play on fear/desire/extremeties/humor/reassurance/problem solving 'all-in-one' solution... followed by testimonials, a warranty, a non-intrusive value built ball of emotion as they click the buy now button and.... AHA - another customer... I'm sure many of us scratch our heads at the top level sometimes, wondering why "I make the best marketing campaigns on the planet, why don't they convert as well as THIS crappy approach?"... I've learned to swallow my pride and REALLY dumb down my fight with it and my yearning to earn 'my way', and hate to admit that I've sold out by curving and limiting my creativity due to what we, as marketers have helped condition into the minds of consumers from eons ago - influential sales letters range from war bidding newspaper articles, to stock market crashing rumors, to economy destroying fake intelligence... To quote "Give me power of a nations money, I care not who makes its laws"... So if it 'just works', this is on the finest fence of morals and sales techniques for you guys - you're not bad people, just yet anyway... Also, to note that CJ has bigger brands, and I'm going to just guess here but oh about 95% of CB publishers could never afford CJ. Which is good - it caters to real, big brands, corporations, tier-1's << You know, 'good people' of the world to work for (please note sarcasm)... Marketing is and will forever be based on influence, this whole world is based on it - and I have NO IDEA why I ranted about this so long lol - got me a deep thought though, any time you see marketing, and it's realllllly good, for a realllly good product, under a reallllly big brand name, don't be fooled by how elusive or 'pure' their marketing seems to be - that is irrelevant in any corporations agenda. NC.
You know what, I can't discount your experiences guys, but I'll just say the following There are hardly any, infact almost nil European Clickbank merchants that i've found Most Clickbank products that i've viewed, either by buying them , or reading their sales pages are extremely optimised for USA based buyers I don't get that much traffic on my network of sites, but i did get like 600 hops and 1 sale , I believe from one of my few USA focussed sites. people where clicking thru from the UK/European sites, but,,, Non of the sites generating the hops where optimised for clickbanks as I just wanted to get a feel for clickbank while working on my other affiliate programs Thing is, I do believe CB is almost entirely a North American Phenomenom. The sales pages you refer to a very common online, with US sites, rarely see them on a UK site, an when i do, I am gone having said that , quite a few of the products fulfil a universal need, so I 'll keep digging to try find some I like. And yes, tis the commission rates that keep me interested in Clickbank