I am planning on submitting lots of articles to Ezine, and I want to know your opinion on where I should direct my readers after they have finished reading the article. There are 3 options that I am currently considering: 1. My blog with product review 2. Same product review, but on Ezine 3. Directly link to the merchant's page using top-level domain. What you think?
I think redirecting to your own blog will be good option,if sales page is good then u can also redirect to merchants page.
Content squeeze page, lol. If you're too cheap for the 20 bucks a month then the blog review. That's because of the long term strategy, the more you link to your blog, the higher value it will have in the eyes of google... so you'll raise your PR at the same time, and it will become easier and easier to rank for stuff in the future. Just make sure you have proper and diversified anchor text going out from the articles.
I am bit worried about sending readers to my blog, because there are lots of thing on my blog that can distract the reader from concentrating on the review... Otherwise, yes, I agree. Probably the blog would be the best option. And btw, would be it good, if I have the same article on my blog that I have on Ezine?
This is what I would do - For some send them straight to the merchants page - for some send them staright to your blog - For some have a link to your blog and the merchants page on your site After you submit around 30 articles (better to do 10 for each) you can then see which method works better for you. Just make sure you use proper tracking Have a good day
Black, lol. Please don't put the same article on the blog... for two reasons. #1. Duplicate content, you'll most likely not get ranked at all... Which is something I hope you DO want... so not only will people come from EA but after all those links you're shooting off at your blog you'll have increased chances of ranking in the SERPs. and #2: Who the fuck would want to read the same article twice? Continue where you left off in the article on EA, and you'll increase your conversions way much... So if you put the same article twice, people will be like "Ok I'm gonna read this now so I can find out more about product xyz... Hey! wait a minute I just read this thing... *confused*".
You said stuff about anchor text in EA. I'm using <a href tag, but I don't get backlinks when I use anchor text like <a href="http://apple.com">apples</a>. How do you gain backlink with anchor text?
Uhmm, yes you do get backlinks with the href tag... it's part of how google sees what the site is about, and it helps A LOT to get backlinks with anchor text containing the keywords you wanna rank for.
I agree with this. I think it's best to send the visitors to your own landing page because I think most visitors will require further selling. Sending them directly to the vendor page is a mistake imo. Of course then you need to make sure your landing pages are great. This of course has the added SEO benefit. When you are just redirecting to the vendor page you are only getting part of the power of article marketing. Your links back to your landing page can help that LP eventually get some SE traffic as well. And that traffic is of course very valuable.
Here is a little trick. You make the title of your article "blah blah blah blah part 1" At the end of your article you simple put, "to read the second part of this article click here" If your article is good, your CTR will increase significantly. I think landing page is best but you could go blog as well. You make that title "blah blah blah blah part 2"
I'm not sure what people's problems are with blogs. Send it to a landing page. No distractions, you make it how you want. Easy. You can filter traffic in many different ways. Definitely link back to your website though, build up it's potential authority.
I have blog review landing pages using regular blogger that look very credible and professional You can always use blog.
lemonarian, I didn't mean to direct the reader to the same article, lol I was saying: Ezine article > Product review on the blog > Merchant's page Anyway, I know what you mean Yeah, probably I will go with my sending readers to my blog. 1. Backlinks 2. Further selling 3. Blog promotion