Better off spending $299 on BlogPayz Advertising...you would get a great deal more of SERPs, PR and traffic for the money.
Bottom line... if your competitors are linking to it then you should the same thing ! They aren't doing it for the sheer joy of spending the money. C'mon people... "common sense". Have a great day !
This is why we're subscribing to it, here at work.... it's also why we pay up to $20.00 per click in Adwords for a certain keyword, all because we have to beat out our main competitor everywhere they are on the web
I have been debating this as well. One question I have is, what if they dont like your site like it only has a small number of pages you dont get your money back plus it is $299 YEARLY is'nt it? Also, someone posted that many of the internal pages of the directory has had thier PR vanish. (I checked and it did drop on the page I want to be listed in)
I think the only worthful service that yahoo has as of date is itd directory submission. If you submit your site, you get a link from a high Page Rank site which will help your site to boost up in Google's eye. This is the only reason that people submit site to Yahoo Directory...
I gave yahoo and msn directories a whirl a couple of years ago for a client of mine. It failed miserably on both counts. Nigel
I think if your competition is doing it is worth it. The question is once you submit to Yahoo! directory and get in should you just delete your subscription so you don't have to pay every year, or will you get booted out of the directory?
One competitor has 8 listings in Yahoo! and is number 1 for chosen keyword. I doubt they are paying 2400 per year for those 8 listings. I think submit once then delete is a good course of action. Getting booted out for not paying the yearly fee is the risk though. Some domains that are dead are still listed in Yahoo! so its questionable as to if you don't keep paying will you get booted out of the directory or not. If you pay 299 for e-commerce site and make that back in sales + more because you rank higher then competition who has no Yahoo! link then I think it is worth it. What I've noticed also (since I'm listed) is that you rank on Google for the keywords surrounding your link text as well, so its important to choose your description wisely.
I think its more of a big business thinking kind of strategy. It has that price tag for a reason. A lot of big brick and mortar businesses want the authority are the ability to say "look we are in yahoo directory see how important we are" and this can be impressive but unless that is the route you are going I would suggesst spending it elsewhere. either way nobody can make the decision of how you spend your money better than you can. From what I have read here some people have gotten the desired effect of what they wanted from purchasing it and others have not. It all depends what you are doing. Think big game not small game, and base your decisions on that.