That is,some sites like traffic exchanges or social networks gives you some space for free or not to put text ads or banners ads.. I know that this is not against Google TOS but can anyone give any advice about this...I want some expert with much more knowledge than me to see beyond...
You cannot buy\sell text links to increase your search results, this is search engine manipulation. However, if they are used as link exchanges, or traffic sources that is fine. Being that said, if it's sololy for that purpose you should have no problem using the nofollow attribute in the actual hyperlink then.
Paid text links are against the Google Webmaster Guidelines... period. Guidelines: http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35769 Link Schemes: http://www.google.com/support/webmasters/bin/answer.py?answer=66356 Paid Text Links: http://www.google.com/support/webmasters/bin/answer.py?answer=66736
why use the nofollow?Can you explain, if I am just using a text link within a network to promote my website? Then what is SE manipulation?