Title for Press Release

lol Yeah, I love that crowd. I love even more explaining why they're wrong. But it's late, I've had too many drinks to come up with a logical argument, and I'm sure I've covered it repeatedly before here or on my blog.

Short version - can the public read your release directly? Yes. Will most of them? No. Will most of them that actually do trust anything coming from a self-purposed press release when influencing a buying decision? Hell no. Do they still trust their favorite media outlets, bloggers, etc. who tout your site / product or whatnot as the next big thing (after they've received your properly targeted release) far more than your release itself? Uh huh.

 

I'll be right over.

 

Hi JH,
Shouldn't my PR help me increase my sales? Why would someone just pay dollars for PRs when the idea of marketing and converting leads isn't covered in PRs.
I have a vague idea though - pertinent to the PRs. PRs are yet another method of marketing your services/products. I certainly don't think there could be some altruistic thoughts behind the same -- Ya, the PRs.

 

I think that goes true for everything that goes live in this Internet. Just an analogy - Do I use and know things about DP? Yes.
But does most of the people know? No

Major portion of the Internet buyers do get influenced through the ads.

 

Press releases are to inform the press about what's going on with your company. They aren't there to make sales (directly). In other words, it isn't ad copy, it's news.

Why spend money to issue them? Good question. If you can't answer it, then you shouldn't do them.

Many companies spend the money so that the outside world can learn about the company (events, financial news, milestones, personnel changes, etc). And press releases are just one part of Public Relations.

In a round about way, press releases are part of PR, which is part of IMC (Integrated Marketing Communications). IMC is just an industry term that means everything is working together to benefit the company.

I'd recommend reading up on the difference between PR and advertising. They are two different channels with two different purposes.

One way to look at it is that you use PR to introduce brands and build credibility and advertising to maintain brands and get sales.

There are plenty of PR case study books out there if you're looking to learn more about what PR is and isn't and how to properly build and sustain brands/companies/etc.

 

Ya, I do agree with whatever you have said. But, the bottomline is, you promote yourself and thats just another form of advertising. I don't think the conventional definitions or pseudonyms for way businesses are done today, would change the way - the actual intention of PRs. Why would you have them at the first place, if you are certain it wouldn't add to your revenue?



"Why spend money to issue them? Good question. If you can't answer it, then you shouldn't do them."

Well, is this the definite generalization of everything? I can subscribe to that!!

 

Cellphones were just supposed to be the Cellphones, but its musicplayer, radio, a camera and etc today - I think people love the changes.

I simply wonder --- Press releases are to inform the press about what's going on with your company?
Do you seriously believe - people write Press releases just to cater the news to the Press people?

 

Definitely PRs are intended to promote a business but I believe it has to be done the subtle way. Fluffy title will kill readers' interest the first place. So let it sound an announcement yet promote the business!

 

Well, the post finally caught my attention. Romele, changes are loved no doubt. They are welcomed as long as they maintain the basic essence intact. A press release can be a mode of bringing sales but the foremost idea is to inform people. It is a news, launch or announcement. However, you can give a subliminal touch of sales without getting very prominent.

Advertising must remain your secondary motive when you're writing a press release. If you're spreading word through a press release, people may naturally feel like trying your services. But if your press release looks like more of a sales copy, it doesn't bring that value and effect, IMO.

 

Here's another way to put it:

Advertising: first person (you telling the consumer how great you are)

PR: third person (someone else telling the consumer about you)

As a result, PR functions to create and build credibility/brand. Advertising functions to maintain it.

And this is why advertising has declined and PR has risen.

 

Poor guy just asked for a few examples, gets a whole damn thread hijack and debate.

 

There is no debate - just some of us actually involved with PR educating the OP and some who were giving bad advice about the question asked. Questions came up surrounding some of the examples given by another member. If we're going to say why some headlines shouldn't be used in a press release, it's not hijacking to explain why or to address resulting questions.

But I am going to close this - the OP has another thread about it with the full release draft - http://forums.digitalpoint.com/showthread.php?t=892836