As expected, Yahoo has announced a search ad agreement with Google, just hours after officially ending its Microsoft talks. The company will now run Google-supplied AdSense ads next to its search results as well as on some of its other Yahoo sites. Yahoo will retain control over where and how the ads appear. Yahoo predicts the move will bring in $250 million to $450 million in extra revenue. No word yet what this might mean for the future of Yahoo Publisher, which was originally seen as Yahoo’s answer to AdSense. The complete announcement is below. http://www.inquisitr.com/yahoo-google-deal-confirmed
I supposed this is Yahoo's answer to get its share price rising again to prove to its shareholders that it did the right thing to reject Microsoft buyout of Yahoo.
Google is very strong for search engine business. Yahoo needs the money. Microsoft wants to buy Yahoo to beat Google.
In a sense yes but look at it the other way round, there is a dominant giant with near monopoly, it can work against you because there is only one buyer and many publishers, the big guys can negotiate the terms with the MNCs directly but the small publishers will be at the whims of Adsense. I don't think it will be good in the long run.
So what's going to happen with the people who advertise on Yahoo and Google right now? Should we stop our Yahoo campaigns or what?
I don't think so. It seems to me that Yahoo is now another AdSense publisher. This increases the supply of AdSense publishers. When supply goes up, price goes down.
Yep, and everybody gets more and more dependent on Google. Google is doing that, what Microsoft is said for.
The bid by the MS to acquire Yahoo would have made the Yahoo to tie up with the Google leaving MS moaning.
There's got to be a honeymoon period at first where the publishers get some love. But agreed that in the long run, adsense will lower the payouts.