I suggest you to get familiarized first with SEO terms and jargons before proceeding to anything. This is the very first step you should do.
1. Get a list of keywords for your niche 2. Put variations those keywords in your Page Title, Description, H1 tags, and page content 3. Get back links to your site with variations of your keywords That's 80% of the job.
Well, SEO first step should be analysis market where he want to promote his site, then research on that product which you want to sell and then research on your competitors sites and check how many competition on them, then research your targeted keywords and create good meta tags and then start on page work and of page work
build a site with unique content do onpage optimization build backlinks, then more backlinks, then even more backlinks, and then keep building backlinks thats all there is to it actually
The SEO structure that I normally follow is, Strategy Site Analysis and hierarchy study Keyword reserach On-Page optimisation Link development, social networking and linkbait creation
You can use the list below as a beginner's guide: http://www.seomoz.org/article/beginners-guide-to-search-engine-optimization http://divspace.com/seo/search-engine-optimization-seo-guide-for-beginners/ http://www.white-hat-web-design.co.uk/articles/seo-beginners-guide.php
http://www.back-links.org/Basics-of-Search-Engine-Optimization.php there you go mate these are the basics of seo
The first step? That's easy. Figure out what your Web site is going to be about and who your target audience is. Then conduct your keyword research as well as an exhaustive competitive keywords analysis to determine which keywords are related to the topic of the site and which of those actually bring in traffic, are easy to optimize for, and of course, to find out who else is already using those search terms (your competition). Identify which of those keywords are your real money makers (your primary - or seed - keywords), which ones are related to and/or augment/compliment them (your secondary keywords), and which keywords are related to these two but are rarely if ever optimized for (your long-tail keywords). With regard to the last one, you'll want to target the ones that can bring in the highest amount of traffic and top rankings for the least amount of effort. Then write the content for your site, utilizing proper titles, headings, and page copy with your keywords. Do NOT under ANY CIRCUMSTANCES whatsoever write for the search engines - instead write for your visitors. Don't worry about keyword density in your main copy. A general rule of thumb is if it sounds spammy, it probably is. The article I linked to above provides a good example of that near the very top of the page. I haven't even pressed "Post Quick Reply" on this post yet and I can already hear you asking "But isn't keyword density important, Dan?" so I'll answer it now. Yes, it is - in your page titles, META tags, heading elements, anchor text, and title/image alt="" attributes. You'll want your density here to be as high as possible, and the best way to do that is to write content that is short, sweet, and gets right to the point. Don't worry about making them too short, afterall, if you need the extra words to get your point across, do it. Here's an example of a fairly good H1 heading tag that does that - despite being longer than what many SEO "pros" would recommend: <h1>How to Avoid the Ten Most Common Marketing Mistakes Every Internet Marketer Makes</h1> Code (markup): Not only does it get the point across (it says that the page is about the most common marketing mistkes and what you can do to avoid them), but it also contains the following search terms - which I have included actual WordTracker search statistics data for: Internet Marketer (Internet Marketers has 21) Internet Marketing (1,950) Marketing Mistakes (5) Internet Marketing Mistakes (no results) Common Marketing Mistakes (no results) Internet Marketing Mistakes (no results) Avoid Marketing (4) Avoid Marketing Mistakes (no results) Avoid Common Marketing Mistakes (no results) Avoid Internet Marketing Mistakes (no results) How to Avoid Marketing Mistakes (no results) How to Avoid Common Marketing Mistakes (no results) Ten Common Marketing Mistakes (no results) Ten Common Internet Marketing Mistakes (no results) Ten Most Common Marketing Mistakes (no results) Ten Most Common Internet Marketing Mistakes (no results) And so on... Of course, it could be written better, such as this example: <h1>Ten Common Marketing Mistakes Every Internet Marketer Should Avoid</h1> Code (markup): Which then cuts out some irrelevant possible searches that people really aren't making anyway (and if they are then they can be targeted by a compelling introductory paragraph). Internet Marketer (Internet Marketers has 21) Internet Marketing (1,950) Marketing Mistakes (5) Internet Marketing Mistakes (no results) Common Marketing Mistakes (no results) Internet Marketing Mistakes (no results) Avoid Marketing (4) Avoid Marketing Mistakes (no results) Avoid Common Marketing Mistakes (no results) Avoid Internet Marketing Mistakes (no results) And so on... Now, it's obvious that this wouldn't make a good topic for an entire Web site, but if the site was about educating Internet Marketers and providing tips on how they can be successful, you could use this as the basis for a quality relevant article that could reside on the Web site. I'm sure you can see where I'm heading with this, so I'll stop here. If you can't, just reply and I'll explain it as best I can. Oh, and yes, I intentionally chose this weak topic just to give you an idea of how difficult it can be to come up with a good topic for a Web page and which keywords to utilize for that page. I figured that nobody would be searching for "common internet marketing mistakes to avoid" (or any combination thereof), though it does demonstrate how you can literally create a demand for such a search term if you write a compelling article that people want to link to. Imagine this hypothetical "what if?" scenario. You're a relatively unknown blogger who writes about Internet marketing and one of your main competitors decides to blog about common marketing mistakes that most marketers make and how to avoid them. She conducts her research on what the mistakes are, chooses her keywords that revolve around those mistakes, checks against Google Trends and WordTracker to see how much traffic those searches are generating over time, and then writes a killer article that combines them all into a single authoritative resource. She then proceeds to write the page's content choosing her words carefully, crafting each section of the article to tug at the reader's strings and educate him about what they are and so forth. Once she's satisfied that there's nothing else to add or take away from the article, she publishes it on her marketing blog and submits it to the various social marketing services such as Digg, Squidoo, and Technorati. She also emails a few of her Internet marketing colleagues who decide the article is so good that they just can't help but blog about it themselves, which in turn gets their readers to blog about it, and so on, creating a snowball effect that soon afterword turns into a link-building avalanche. She wakes up the next morning to find that her new article has brought in 200,000 page views and generated almost $13,500 in advertising revenue OVERNIGHT (yes, I made these two figures up - just bear with me here for the sake of the scenario, okay?). It's even being written about on CNN's marketing blogs and the various other mainstream media and marketing outlets, including the blogs of other prominent Internet marketers. She's getting all the credit (and the money) for her hard work. Meanwhile, what were you doing? Probably submitting to article directories and social bookmarking sites, posting on forums and blogs trying to promote your site and not taking the time to write anything worth linking to. Now imagine if that person who wrote the killer article that's making the front page of Digg, being featured on SitePoint, mentioned on TechCrunch, and so on had been written by YOU. And to top it off, you had already written some other bunker buster blog entries to follow up on the heels of the exposure your new featured article has generated, which are now being auto-posted (and by auto-posted I mean published automatically, rather than manually by clicking the "Publish" button) by WordPress or whatever blogging system you use while you sleep. All of a sudden you'd be an instant celebrity instead of your competitor, people would be linking to your article (and likely your home page) and you'd have a shit-faced grin ten miles wide on your face assuming you don't die of a heart attack first. All because you took the time to determine what your site was about, who it would ideally be marketed to, and then wrote your pages with those people in mind while still optimizing them for the search engines.
Also to add to everyone else's posts you have to know which search engine you're optimizing for. More then likely google is what you're going for but if not then you will have to change a few things. Yahoo I know likes to see your keyword all over the site. So if your keyword is "Car Parts" then you would want to use that term all over the place. I think I read somewhere that 15% of the total words on the page should be your targeted keyword for best results.
Ya know, I actually prefer a search engine-agnostic approach myself. I just focus on creating great sites that people will love while making sure the code and content are as optimized as possible without alienating the people who will be using them.
This is true. I code my sites for the user and not search engines. I mean I do little things like titles of the pages and proper h1 tags and so on. I however don't agree with the people who just thow all kinds of text on their site to try and win over the SE's. I say just make a quality site in which people will want to link to and seo will all fall into place.
STEWIE CLONES, ATTACK! While that is true, you do have to remember to conduct your keywords research and scope out the competition, not to mention promote the site online. Failure to do that just means you have a search engine friendly site, not an optimized one.