What's the best place to point Anchor Links?

I am on a link building program for a website, and wondering if i can get some advice regarding Anchor Links. Is it best to have an external anchor link, link to the home page of the website, or to a relevant page within the site?

ie "leather jacket" links to www.clothing.com
or "leather jacket" links to www.clothing.com/leatherjacket

Which way will give the best result?

The relevant page also has the domain extension relevant to the anchor word.

Any advice would be appreciatted.

Thanks.
Colin

 

Its good to deeplink, but for serps I usually go for my index page first and get it up there, then work on internal pages. All depends on you really.

 

If you're wanting to optimize for "leather jacket"...I think you're going to climb higher in the rankings for /leatherjacket instead of your homepage.

1) It's in your URL
2) You most likely have MORE leather jacket content than your homepage.

Good luck climbing the ranks for "leather jacket"!

 

Take the deep link. You'll naturally get plenty of links to the home page. In the long run you'll be better off taking every deep link you can get.

 

Try this:

homepage - inner page
70:30

 

google will be more like to read link using /leatherjacket

 

That's my prevailing strategy, too. My goal is to get thousands of keyword-rich links to the home page, plus dozens of such links to each inner page.

 

Hey anchorage, I'm born and raised from Juneau! Good to see another AK person on DP.

 

Deep links are always good. Internal or external.

If you have s strong front page, make sure you pass the juice to internal pages too

 

I agree with poseidon and those that said go with the deep link. I think that it's really important to get your deep links coming up on Google.

 

Exactly right, nice sums up.