Use each question of a FAQ as a page?

Discussion in 'Search Engine Optimization' started by tbarr60, Jun 9, 2008.

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  1. #1
    I am working on a project that will have content explaining a number of government programs. I have some very good content currently in the form of a FAQ list. I am thinking it may be more valuable to present each question as a page both for SEO and search advertising purposes. For search advertising I think I will have better landing page quality and better matching for the ad copy. For SEO, it will be easier to optimize a tight topic.

    The one drawback I see is the small amount of content on some questions but I can beef up the page by including related questions with a bit of an answer.

    Thoughts?
     
    tbarr60, Jun 9, 2008 IP
  2. altyfc

    altyfc Peon

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    #2
    Presumably it's the main content of the site that is key in terms of SEO, rather than the FAQ. Personally, I think I would have the FAQ all on one page and use anchor links, particularly if the amount of content for certain answers is pretty brief.
     
    altyfc, Jun 9, 2008 IP
  3. Dan Schulz

    Dan Schulz Peon

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    #3
    I'd probably keep it as a separate page and include a link to the page that the answer in the FAQ pertains to. If the answers are pretty lengthy, then I could see a summary being provided on the FAQ with a link to the detailed answer being provided from within the FAQ summary.
     
    Dan Schulz, Jun 9, 2008 IP
  4. SmallPotatoes

    SmallPotatoes Peon

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    #4
    The other drawback is that it's very, very irritating when each FAQ is on a separate page.
     
    SmallPotatoes, Jun 9, 2008 IP
    Dan Schulz likes this.
  5. Dan Schulz

    Dan Schulz Peon

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    #5
    That is true, SmallPotatoes, which is why I suggested having a summary of the longer FAQ answers on the main page, with a link to a more detailed page for those who want them. :)
     
    Dan Schulz, Jun 9, 2008 IP
  6. tbarr60

    tbarr60 Notable Member

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    #6
    Smallpotatoes, The effect I'd want is that someone looking for XYZ government program could find my site in google and get right to some valuable content on my site without having to sift through a bunch of FAQs.

    I like Dan's idea too with the brief summary, it's good for humans and bots.
     
    tbarr60, Jun 9, 2008 IP
  7. astup1didiot

    astup1didiot Notable Member

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    #7
    Review my website CivicSEO in my signature; it's a heavily modded myphpfaq SEO FAQ; it should give you an idea on how you can properly use FAQs. You would need to mod it yourself to achieve a lot of the things I did, but it's not that hard.
     
    astup1didiot, Jun 9, 2008 IP
  8. bogart

    bogart Notable Member

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    #8
    Another effect of breaking up the FAQ will be natural linking from people that find the information useful.
     
    bogart, Jun 9, 2008 IP
  9. miakiru

    miakiru Well-Known Member

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    #9
    You could always have a separate page for each section of questions, with anchor links to all the questions in that particular section.
     
    miakiru, Jun 9, 2008 IP