Hi, Has anyone seen Adblock Plus? It basicaly blocks all forms of ads.. this could/is affect our ad revenue. It's a recommended add-on on the firefox page. What are you guys doing about it? Thanks
You should not worry about adblocking programs. Those are usually for firefox, 90-95% of surfers use IE, so most will never know about it. Also the people who use adblocking programs would not click on your ads in the first place, so why worry about them?
Ad blocking programs are as old as the online ads. These programs will not affect your income. As windtalker said, people who use them would not click on your ads in the first place. So, why bother? Wolrdwide Online ad market will hit $147 billion by 2012. The 2007 market was $47 billion. It is growing at an average rate of almost 20%. The US share of the $147 billion ad market will be $62 billion from the 2007 figure of $22 billion. The numbers are very impressive. Why lose sleep over some ad blocking programs.
I have several popular sites spread over different niches, and only 8-10% of visitors are firefox users. The average internet user/don't even know what firefox is. The niches that have unusually high firefox users are usually SEO, webmaster, code programing related etc. It also depends on where you advertise your site. I guess different niches will have difference experiences of browser visitors.
I get around 1000 unique hits a day and I get more people who use Firefox than Internet explorer every month.
Go and thank all those bloggers who "recommend Firefox." This is what you get when you keep on recommending Firefox. It's all because of them. And Google supports Firefox when Firefox is actually hurting them....I have never found the answer for this.
Webmaster niches have a very high number of firefox users. In my webmaster related sites, nearly half the visitors use firefox. Ad blockers have existed for a while. And some just use their hosts file to block ads as well. Certainly this reduces income to some degree. But webmasters tend to be poor clickers anyway...
But more and more people are using Firefox and they are NOT webmasters. How do you explain that? I got friends who use Firefox and they are not webmasters.
Google supports them because the default search engine used is google and that brings more users to the google sites which can bring in more users. If your a webmaster site then yeah you will get a lot of people that block ad's and yes those are the ones that don't click anyhow. You have to switch to other ways of earning revenue instead of just placing adverts on the screen. This could even include selling custom adblocks on your website instead of normal adsense blocks.
Only a small number of people use ad blockers. My own estimate is about 20% of all Internet browsers - definitely no more. Could they become more popular? Potentially, and it's something that we keep an eye on (especially since ads are such a big part of our business, both from driving new users and customers and from revenue). However, new ad forms such as audio ads are harder to block, and they may be more viable long-term. But again, at the present time, I don't think ad blockers represent too much of a threat.
I don't believe anyone said there is not any non-webmasters that don't use firefox, of course some will find firefox. Maybe your friend saw a blog that recommended firefox. None of my friends or people I know uses or know what firefox is or that it exist. I ran into very few people in the real world that was not a coder, webmaster, geek, etc that knew about firefox. I'm saying adblock at this point of time is not something to be worrying about.
I use Adblock plus, I feel its people choice if they want to view ads and I only allow ads on sites that I use so want to support.
people who knows ads block knows ......ads too......so I think our ads are for those who dont know much about ads and ads block..... rarely....rarely a person knowing about ads click on them.... is this a fine answer?
im not worried.... if they want to block ads, they probably wouldnt be likely to click on them in the first place....
Don't blame JUST Firefox! There are many plugins for IE and other browsers that do the same too... so it's the plugin makers who are to blame.