Hey all, I'm pretty new to AdWords / e-commerce (graduate from the farce that eBay has become) but I'm feeling my way around. I sell Wii Points and Xbox 360 Points, and run pretty well targeted ads. Here's an example: 2000 Wii Points - £13.49 Automatic Email Delivery. UK Code. Secure Payment by PayPal. Entertainment-Hub.co.uk Keywords are all Wii related for that, and 360 related for the other (most of them specifically points related). However, I'm getting bounce rates of c.50-60%. Even allowing for 25% going to pay by PayPal, it still seems pretty high given how specific the ads are. Do you think that I need to rectify this? I'm thinking that my confirmed PayPal address requirement is putting people off? Or is my ad just bad? Thanks!
Where are you getting this bounce rate from? If their going to PayPal to buy then they haven't bounced so you can't count that 25% in the bounce rate. See Bounce Rate Definitions here A Couple of things put me off. First the fact that you have Google Ads on either side of the paypal button you want me to click on to pay you. Almost seems like you don't trust your own product. I would remove those if you really want to work on selling your own product. Secondly the site looks a little spammy try cleaning it up a little make it look nice, you want people to trust you enough to fork over their hard earned money. Hope that helps a little,
You ad is not very good try Cheap Wii Points Buy cheap wii points fast shipping and trusted service Entertainment-Hub.co.uk About the bounce rate, thats pretty bad I recommend you tell more about your service. Good luck, Luc Richard Admin of freetraffick.com
I don't agree I think his original ad was a better. It pre-qualified the click with the price in there. I think the way you show above would just increase the click through and the bounce rate to go with it wasting money. For example with his original ad, he said it cost 13.49. So the people clicking on the ad already know it costs 13.49 before they even click so if someone doesn't want to spend 13.49 they won't click. Using "Cheap" will get every Tom, Dick and Harry to click just to see how cheap and they may not agree that 13.49 is cheap they may think 4.99 is cheap and 13.49 is expensive and jump back out. Now instead of just a bounce rate problem he has a unqualified click problem and a Bounce Rate Problem.
bounce rate can typically range from 10% to 95% depending on niche. If your looking for a national average, I think its about 60%. Normally anything below 70% bounce is considered good. The only thing you should really worry about is the fact that you know what your bounce rate is, now you just need to get it lowered with some on site landing page optimization. Look up articles on reducing bounce rate, you should be able to find lots of valuable information
Usually adding in more content will bring down your bounce rate, give them something to read that they want to read.
Hey, thanks for all the good replies 1. Okay, ads have all been removed. Yes they are ugly. But it was only a trial. 2. I'm using Analytics which will obv consider a switch to PayPal a bounce 3. If you negate that 25% of 'false' bounces, then I'm under 40% which apparently is pretty good 4. Ad is good and I don't wanna change it so much 5. Thanks again, all Oh, and is the site less 'spammy' now?