I've been trying a lot of different things to get low cost clicks, I have had a lot of success in getting 1 cent clicks for worldwide campaigns, from non-economic powers (countries in Asia, Africa, South America, Middle East, etc) but have been having trouble with the "economic powers" such as the U.S., Canada, U.K, other Western Europe countries, Australia, etc. I am wondering generally what are the lowest cost clicks you have been able to get for these countries? I have even tried running banner ad campaigns at $.08 to $.10 per click (that were getting thousands upon thousands of worldwide impressions) and they only get a few hundred impressions for the U.S. and similar countries. Any input is appreciated.
CPC costs will always be dramatically higher in those locations. There is not much you can do about it, because there are so many competitors on those spaces. You might be able to get a good CPC cost for those regions but they will not be in the 0.01 range.
Sorry I didn't mention that I was talking about image ads.. I have been able to get clicks on text ads before for lower than that (in the U.S.), after thinking about the issue, I have realized that for the U.S. and other highly competitive markets, it is more expensive to display banner ads (pretty obvious now that I think about it) since a banner ad takes up the space of a few text ads. I had been running a lot of image ads for worldwide campaigns and I think due to the low bids or low quality of the text ads for global traffic it seems you can get a lot of banner impressions and 1 cent clicks, but not the case for the U.S., anyways I am curious as to what the lowest cost for image ads people have been able to get in the U.S. and similar markets.
you are right, banner ads are much more expensive than text ads. Usually 2 - 3 times more the cost of a text ad. I also assume it is due to the fact that a banner trumps the other advertisers spots, so google makes up for it by charging a premium. Image ad costs for some traffic has been as low as 0.10 per click, but for competitive terms, it range in the $1 - $5 per click. Almost as expensive as regular clicks