Hi Actually our bounce rate were 14% to 18% for more than a year, we haven’t done any thing except of one banner changes on the home page. Our bounce rate dramatically went to 50/60% on both direct and organic visitors (even lots of visitors who come through searching our brand name has about 70/80% bounce rate which was less than 10% before). And yes one more thing that let me tell also, the bounce rate increased after a sudden jump in direct visitors (around 1500 to 4000 etc). Here is an overview Direct visitor’s bounce rat = 34.77% currently while before it used to be 14 % Google = 56.62% currently while before it used to be 14.37% Yahoo = 66.86% currently while before it used to be 21.03% etc anyone has any experience with this issue, what could be the problem many thanks in advance
Just a thought ... perhaps the problem is the site is getting stale. If you haven't done anything to develop the site for a year, maybe it's time to update it a bit and keep your visitors more engaged.
I would recommend checking the specific keywords used that lead to visits to your site. Then check your content and make sure it is relevent for those searches.
It's hard to believe due to one banner change your site's bounce rate increased in such a amount. I think you had something special in earlier banner. And people loved to watch it. But you changed ur banner. Now ur new banner is not attractive as earlier one. So What you had in earlier banner.............??????? Sorry just joking But your reason is not enough one to point out that why you got this Bounce Rate Incriment