Just recently signed up for adwords and funded my account. Looking to promote products soon using simple landing pages (article with affiliate link at the end, review site, etc.) - Just wondering if anyone is able to share any tips? The only thing I really know is to aim for long tail keywords. That's pretty much it, lol. I guess I got into PPC for less work and faster profits (compared to bum marketing). Thanks in advance for any advice!
If you are using your own landing pages, pay attention closely to Quality Score. Make sure you have a privacy policy, disclaimer, terms of service, about us, contact, and various articles. If you don't have them, you have a high risk of getting slapped, and there are only two ways to remove the slap: change domains or wait, a long time. I'm waiting for three months for my slap to be removed. Also, remember you are paying for traffic, so make sure your page converts. There is a little business secret many PPC users forget: if you spend more than you earn, you lose. If your page doesn't convert well enough to cover the costs, you will run into losses very quickly. More tips: - Split test ads. Make sure you have at least two ads in each adgroup and test them against each other. When one ad becomes much better than the other, pause the bad one and write a new one. Repeat this process as often as possible (when statistics are good enough, 10 clicks vs. 20 clicks is not enough) - Split keywords into adgroups. Make your ads, keywords, and landing pages extremely relevant, otherwise you'll have high bids. - Turn the content network OFF, at least for start. It lowers your CTR, gets you non-targeted clicks, and wastes your money. - Use negative keywords, such as "free". The reason is obvious. - Track your visits and your conversions. Know what people searched for, so you can add more negative keywords and know which keywords converted. - Visit the AdWords forum, they can give you more help. nadavs
nadavs said it all, there isn't much to add to it. Be careful when setting up your budget. Don't think: "More clicks=more sales". You should be trying to get sales from minimum clicks. Usually I don't spend money on a product if it doesn't convert after 100-150 clicks... Watch out for your CPC, don't bid too high, because it will be more difficult to profit. Usually 1-3 positions are OK. As you said PPC is much less work compared to Bum Marketing, but you are losing money really quickly, and sometimes even without getting any profit. Google Cash is an excellent ebook to read, if you want to make money with Adwords promoting products. The best thing that I learned from there is to promote high gravity products, but using low competition, untapped keywords.
I think position 1-3 are way too high.. you dont need to have your ad that high up. positions 5-7 usually give a MUCH better ROI if your ad creeps up the listings to 3 or better then drop your bid a few cents. Im sure others use different techniques but this works for me.
You guys are great! For me i focus on measuring the conversion, the cost per sale / lead, and the ROI. Testing and Tracking are my key.
yes If you're going to use clickbank make sure you contact the product owner to put your tracking code on their thankyou page .. .is they don't find another product to promote @nadavs - content CTR doesn't affect your quality score, and the content can be a goldmine if used properly
all really excellent tips! ... but for my part I can't stress enough the need to track your clicks, otherwise your shooting darts. Use CB tids to the max (very time consuming). If you can justify the expense, invest in a tool like xtreme conversions. I have found it to be indispensable. Cheers
little KW tip. Bid on the product name - These keywords are usually more expensive but the conversions are good. eg for my product at www.digicamcash.com I bid on: digicamcash, digicamcash review, digicamcash website, digi cam cash, www.digicamcash, digicamcash.com, www.digicamcash.com.... etc etc etc et ct,dfsdfd.f,............... This works well with products that have good branding.
Swerd Yeah, nice tip, but those keywords cost a lot Unless you are bidding on some unusual variations of the brand, which don't have any search volume
yep.. So write a good ad, get a good CTR / QS to bring your CPC down. Keep your ad going and wait for it to move up to position 3 or higher.. Drop your bid, and repeat. eventually your bid price will be much lower then what you start out with.
I do not get any correlation of these pages with QS and getting slapped. Does google mention this somewhere as mandatory requirements for a landing page. Any link to documentation will be highly appreciated
ppcfool - I know content network CTR doesn't affect Quality Score, but it's better to have a separate campaign for the content network. The reason is mainly because the content network behaves differently than the search network, so the campaign should be constructed differently. amitfan - there is no official guideline by Google regarding those pages, but tests conducted by other AdWords users show that these pages greatly improve Quality Score. nadavs