I've made a mistake, when I created my campaign.....I put all keywords into one adgroup, and that's why I got "Poor" quality score. I am sure that they all are relevant to my ad and landing page. So the only thing, I can think about, the QS is Poor, because keywords were not grouped, when I created the campaign. Eventhough, I have separated them into different adgroups after the campaign has been created, they still have "Poor" quality score and quite high bid. Should I just wait a bit, until Adwords update the QS for my keywords? Or there is something I can do?
Are you really sure they are grouped into relevant groupings? Are your landing pages definitely optimised for the adgroups? You ought to have a landing page for each adgroup if you have created pages highly optimised for your adgroup.
mikesed Yes, I am sure. My keywords literally copy my landing page. They are definitely related to each other.
If you'd like me to have a quick look at your account PM me. If the min cpc is high it's usually very easy to figure out why.
muchacho79 The CPC is not like $5 or $10, but I think it's high for the keywords I am bidding on, because I know they are not competitive.
It doesn't matter how competitive a keyword is, as to what your min cpc and quality score is listed as. You could be the only one bidding on that keyword and still have a poor quality score and/or a min cpc of 0.30.
min CPC of $5 and $10 is not an account setup problem, its a landing page problem. Proper account setup will ensure longevity of an account and overall lowered CPC over time. A $5 or $10 min bid, means you have a website problem and Google doesn't like it.
robertpriolo Ok, but what about if my CPC is unusually high for a specific keyword, which should be much cheaper?
If it's unusually high, I'd bet it's landing page related. It depends how high though. Something like 0.50 will be landing page related. A Min CPC that started out at say 0.08 and has since risen to say 0.25 could well be just CTR related.
bl4ckmaN^, jus to be on the safe side, i'd recommend that you check your 'relevant keywords' at https://adwords.google.com/select/KeywordToolExternal just click on the second radio button 'website content' and google itself will tell you what it thinks of your landing page and what keywords it thinks are relevant to it. You may be surprised with google's answer.
muchacho79 According to what you are saying, it means it's landing page problem. It's just unbelievable, because one of my keywords is basically the keyword, which is mainly used on the LP. The LP is based on that keyword. wagooza I will try doing that, but I am 99% sure that keywords are relevant.
There are many factors other than relevance. Your landing page errors may include, color scheme, outbound links, privacy link, contact us, home page, site navigation, frowned on java scripts on page, use of adsense, banner ads, keyword spamming, product or service being sold, or even the IP your site is being hosted on... Dont think just because you have the keyword in the title and in the paragraphs that it makes things relevant. If its just 1 keyword out of 1,000 keywords withing the adgroup, then consider isolating it within its own adgroup, write a customized text ad, and use a different landing page... Then see what happens. If you cant figure it out after that, consult with a professional...
Quality Score is a dynamic variable assigned to each of your keywords. It's calculated using a variety of factors and measures how relevant your keyword is to your ad text and to a user's search query. Are you able to run goog's campaign optimizer? Sometimes that will give you some insight as well... Here's a few things you can do: http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/ Hope that helps! Don
Maybe you should try to delete teh existing campaign and create a new one with seperate adgroups. ensure you take care of the aspects like LP, relevant keywords for adgroup...
I've done that previously with my other campaigns, and it doesn't seem to make difference, because it's all about account history.... rob Thanks. I will think about that.