Hi Guys, As promised the second video in this free series is available. This one is all about getting those ads nicley keyword focussed and driving down the price of your clicks as well as driving up your ad position. Enjoy. Keyword Targeted Ads Cheers Mike
I've watched it and it depends on how you structure your account. You covered 4 keywords (presumably exact matched): [beating adwords] [beat adwords] [how to beat adwords] [beating adwords tips] Here, they are keyword clustered whereas I like to have a separate ad group for each keyword. If they were in the same ad group I'd at the very least have the search term as part of the title using DKI.
Hey mike, I think that is a great primer to ad creation. It gives people something to think about when writing an ad. However, I think you should also note in your video, that it is a very basic technique and that there are other things that should be considered when creating a text ad. Honestly, I would never use the messaging used in that ad in real world... but thinking about ways to get bolded text is important. Other than that, great job...
Hi Robert, Yes I agree its a primer. It is only 3 minutes after all. I could make a very long video if I wanted to talk about all the ad techniques (for example, hook, benefit, call to action model etc). However what I see quite a lot of is that there are more and more people starting to use Adwords who need that lift to get then from blind newbie to informed beginner - hopefully the video starts them down that road. Cheers Mike
Yes I agree, a lot of newbies need some education and a lot of beginners need to learn new techniques and best practices. I am actually working on a Google Adwords video tutorial site myself, it has been in the works for several months, and I am hoping to launch it by end of month... Great stuff to look forward too =)