In PPC why is that people set the price higher for a click when they don't have to? Can the publisher see what they are going to be making on such ad and then not choose yours if its low? Also what would you recommend for a starter to set the price out for a tech niche. Thanks
People set higher bids, because they want their ad to show up above the ads. The higher on the page, the more likely your ad will be clicked. If you bid the min, you will be displayed at the bottom and your volume will be very low