Content Users - How Many Adgroups Do You Create at a Time to Test Out a New Offer?

Just curious how many adgroups per campaign you throw up to see if it works? Like they say, "throw shit at a wall and use whatever sticks."

How much shit do you throw at the wall?

 

That was funny. I usually start out with a theme and then add more themes. Usually around 200 ad groups per campaign, 5-10 themed keywords per ad group == 2000-3000 keywords per campaign.

 

12wash : For TESTING you start out with that........? seems excessive to just test the waters..

 

Wow 200 adgroups per campaign just for testing?

 

Yes. That is for content network. For search, 1-3 keywords using exact match.

 

I should also mention that I do a lot of market and consumer behavioral research before I whip out my keyword tools.

 

I don't think anyone has a proven method for content yet...

This is still questionable.