Hi! Do you know of any great places to search for statistics? (women of xx age are xx more likely to turn to the internet in search of xx product kind of thing) Thanks!
This was at the head of the G results for "free demogrgaphic data". Never used it, but it seems as though it might fit the bill.
I think Vgal is not seeking demographic data, otherwise such information is available throug the US Census Bureau and a few other from Consumer, the US federal website.
These kind of statistical results can be looked in to specific surveys, polls,and voting forums and websites.It is tough to locate specifically dedicated source exclusively like this.
So true and maybe if Vgal would be more specific about the kind of stats she needs to look into we could cite some of them.
Some sources, like Mintel, have tons of research reports, but they cost (hundreds to thousands per report). You can google for this stuff (sometimes parts of reports are released in press releases). The government has lots of information, but you need to know what exactly you're looking for.
I second that. May be you need to combine your searches. I don't think there will be any single website that offers this kind of highly specialized information.
I third the Google recommendation. Sometimes you can find where someone has already quoted a similar statistic, then use that article to locate the source. For example, you might read, "Women of xx age are xx more likely to turn to the internet in search of xx product kind of thing, according to a recent ConsumerReports.org survey." Then you could head to that website to try to locate the survey being reference.
The SRDS at your local library has a wealth of information. The media people use this to place media. The copywriters use it for research.