I created a new campaign and got QS "ok" and "great" for most of the keywords and been on first page even in 1st place with very low bid amounts.... for only a day. Now google asks for $1 for most of kw and even $5 for few of them. Landing page relevance is good, I checked it, ads are ok.. How is that possible?
Ok.. BUT.. why it went from $0.05 to $1? At least ok, I have low QS, ok, I need to improve it.. but if I have lots of campaigns, kw, etc. I cannot change them all the time to make google happy.... Could it be the low CTR? (0.3 ) Any advice?
I would think so. If the decrease in your quality score continues, expect your keywords to be inactivated very soon.
How do you know relevance is OK and the ads are good? Did you get that from the QS column? If you have $1 and $5 bids, then it should state where the problem lies within that report.
When you go with the mouse over that button near each kw it says the QS Is there other way? It told me to delete the keyword
Lol... you don't need to delete the keywords... thats just the generic message. But you are looking in the right spot for QS at least. If you click, not hover, it will give you more details as to where to problem lies. Its either keyword to text ad relevance or landing page
Ok.. If my kw is "Flower"... My Ad will look like: A Flower Is nice Bla bla Flower Order now www.domain.com/flower www.domain.com/flower In my landing page I have flower in the kw meta tag and on http://www.seocentro.com/tools/search-engines/metatag-analyzer.html it says I have 100% kw->content relevance... What's wrong? PS: I know I don't have to delete the kw.. (if I'm not allowed to post links, please delete it ... only the link not the whole post)
It IS allowed.. I'm using it.. If I use "Click here" it prompts me with an error message. You know any good/bad words?
They take into account your historical click through ratio for the search ads. I've always had nothing but trouble with their search ads so I only use the content network, its a lot cheaper. You might need to create a new adwords account to re-set their click through ratio.
http://www.seocentro.com/tools/search-engines/metatag-analyzer.html this tool has nothing to do with content relevance for adwords. You cannot use this to determine what you are trying to figure out. Only Google knows their relevance algorithm. I have attached an image of where to look... See what issue Google is telling you, they will pinpoint where your problem is, don't rely on some tool, on some other site to tell you whats going on in your campaign
Does it tell how to get .05 min bids? If I click on that I only get red colored messages As for the tool on seocentro, it's kinda useful as it tells you the kw density and this way you know what to do as for the content.. it doesn't give any advice for google adwords. Thanks
Again, that tool contains useless information. keyword density makes no diff on landing page quality score. This is a QS screenshot from an account where the landing page is simply a picture and lead signup form. There is no other text on the page other than contact us and privacy policy links. Also, this keyword is a highly competitive keyword with many competitors and get hundreds of clicks per day. It is not a keyword with little to no impressions. Can you screenshot or copy and paste the message in red that Google is giving you?