Well finally after doing research for many hours I get the picture about SEO a bit. But there are still two things that are not really clear to me: Now I'm still wondering how to determine the competition. Is it simple the numbers that appears in the SERPS in Google? For example keyword phrase car wash gave me the following results in google: Results 1 - 10 of about 27,100 for car wash munchen. (0.32 seconds). Does it mean the competition for the phrase car wash is 27,100 ? Second question; in the example above I used the keyword phrase car wash munchen (Munchen is a city in Germany for the people who are not aware of that). How should I check the competition in the SE? Should I just type car wash munchen? Or should I use quotation marks like: "car wash munchen" or should I search it partly with quotation marks like: munchen "car wash"? Can anyone explain me this please how to determine the competition because there is a big difference in the SERPS using the quotation marks. Many thanks! Any help is appreciated!
1) The 27,100 are how many sites google has indexed which show up for that phrase. It's a good indicator of competition for that keyword. 2) The quotes make a completely different keyword. When you just type in car wash munchen, with no quotes, you are actually searching for all sites with the words car, wash, and munchen at any place in the web page in any order. So it will return web pages with "wash cars in munchen". When you search for "car wash munchen" with the quotes you are finding pages with those same exact three words in that exact order, so are greatly narrowing the search. Only pages with the text "car wash munchen" will be returned.
There are a few ways you should check your competition to get an idea: 1. Search for phrase 2. Search for phrase with quotes 3. Search for phrase using allintitle: 4. Search URL using allinurl: Those are the basics that should give you a good idea.
You have basically two ways to estimate the competition. The number of commercial links : the highest, the highest number of sites trying to bee seen on these words. The number of page positionned on the 1st page of results : because of the usual "home referencing" in repertories, it's also a good sign of the number of sites where the webmaster spend boring hours trying to get more BL (and getting them) The number of websites is no indication. Words like "are" have surely a huge number of results, but who would try to ranked on it ? And who would search them ? Btw, it's more carwash in one word, I'd say
Excellent answer, Repped. That's exactly what you should do to get an idea, the amount of results returned when simply querying the phrase has virtually nothing to do with the competition.