How much?

Hey, I am wondering something.. If I was to start a 1 month adwords campaign, how much money should I have ready for it?

 

depends on your niche, keyword selection, and your cash reserves

It may be $100 a month

it may be $100k per month

 

Well, my Niche is arcade, and that would pretty much be my keyword. I just want to know how much money I should have on hand when I set up a campaign.

 

you need to put together a keyword list. Maybe 100 keywords or so. Then you can estimate costs.

 

Any tips on how I can make a list of 100 Arcade keywords? :S

 

There are lots of keyword research tools out there. Google AdWords actually provides an intergrated "keyword tool". You enter your keyword arcade, and it spits out all the top keywords related to that. But if you use that, you'll want to make sure you don't just accept all the suggestions, because some of them will be inappropriate. For example, you're looking for "arcade" trafic, but arcade fire is a popular band that is completely unrelated to your product. You'd probably want "arcade fire" as a negative keyword. But what you would probably want to keep out of the suggestions is stuff like "arcade machines" and "arcade games" and maybe "arcades".

 

Sounds extremely hard :S I wouldn't be able to find every keyword that's unrelated to my site.

 

You need to make a list like robert mentioned of 100 or so keywords and then give them an exact match (place them within square brackets [keyword]) this way your advert will only trigger when that exact keyword/phrase is searched for.

e.g. Keyword - [arcade games] if a user searched for Flash Arcade Games your advert would not appear, so you have to think of a lot of variations