Dissapointed with CPX Interactive test campaign results

Discussion in 'Pay Per Click Advertising' started by redcoat, May 5, 2008.

  1. #1
    We just finished giving CPX Interactive a 1 week test campaign on one of our sites, and I have to say the statistics were rather norm, but the monetary aspect was absolutely horrible. I was surprised to see the payout being so low for US & Euro traffic.

    • Impressions: 4,500 (just a fraction of our traffic)
    • Unique Clicks: 67
    • Conversions: 3
    • Total Income: $0.56 with a $0.16 eCPM

    I wanted to share this information to warn future publishers thinking of using CPX Interactive.
     
    redcoat, May 5, 2008 IP
  2. bragn

    bragn Peon

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    #2
    May I ask you whether they count hits for every country, or not..?
     
    bragn, May 5, 2008 IP
  3. ORZ

    ORZ Well-Known Member

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    #3
    $0.16eCPM is a laugh, not sure why so many publishers still use that network.

    Even adsense never gets lower then 0.4-0.5 eCPM!
     
    ORZ, May 5, 2008 IP
  4. bragn

    bragn Peon

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    #4
    Not necessarily, PayPopUp pays even less for most countries, and yet it is being used by many. The only question is whether the rest of the world is counted, if not.. :/
     
    bragn, May 5, 2008 IP
  5. redcoat

    redcoat Guest

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    #5
    bragn: We were geo-targeting their ads to North America / UK visitors in a certain part of our site. I think it was a pretty close 50/50 split between the two markets. We are still looking for an ad network to use for Asia, Europe... and obviously another one for North America now. Our relationship with CPX is done after seeing these results.
     
    redcoat, May 5, 2008 IP
    bragn likes this.
  6. hillord

    hillord Well-Known Member

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    #6
    i've been using CPX and i'm really disappointed with the eCPM. Until i find a better CPM company to use, i will change
     
    hillord, May 5, 2008 IP
  7. tressin

    tressin Active Member

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    #7
    Yeah, I'm using CPX for one of my sites and the eCPM really sucks. It's averaging about .09 =(
     
    tressin, May 5, 2008 IP
  8. argothiusz

    argothiusz Well-Known Member

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    #8
    Because they take all leftover and international traffic? o_0
    CPX is very great third tier and best one out there if you have been around long enough to understand how the CPM game works.
     
    argothiusz, May 5, 2008 IP
  9. axa

    axa Active Member

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    #9
    your click to conversion rate (4.47%) may be the cause of your low earnings.
    when you gt high conversion rate, you will get $0.5-1 ecpm
     
    axa, May 5, 2008 IP