I've been doing ringtones on the content network, and have a problem scaling what's working. I've got 50 keywords per topic, so to scale I just made a new campaign with about 10 related adgroups. Problem is, my cost/conversion went from ~$2 in the initial campaign, to ~$16 in the new one. Should I just wait it out and keep an eye out on which sites aren't converting, or am I going about it the wrong way?
you are right, but your keywords are hot keywords, it means that you have to compete with more competitors, and the price will be very high, so my advice: 1. using more uncommon keywords, instead of using the hot ones 2. building a landing page around the keywords that you use in your account 3. use the keywords in your URL 4. writing a good ad text and increase your CTR
1. You don't know my keywords, and no, they're not 'hot keywords'. My average position is quite high at the price I'm paying. 2. What use would that be, other than to increase the quality score (which is already high). The LP has been proven already to convert very well. 3. Ad CTR is not my problem. 4. See above.
The problem I think you are having with content, is that your new campaigns are just playing off your current base of keywords. Since the current active campaign already has history and a good set of site being mapped to it, the main campaign is still getting the sites of traffic you want, leaving only excess sites in your new campaign, which is why you have a much higher CPA. At this point I think you need to focus on keywords and themes outside the box of the obvious. Try targeting reasons for wanting your product, try targeting problems, solutions, demographics and other ideas. If all your doing is reexplaining the original themes in different words you are not going to find much more valuable traffic. Scaling content is tricky, and there are no set of defined methods for doing it. My advice is to start letting the creative juices flowing and think outside the box.