What's copywriting?

Discussion in 'Copywriting' started by TravisReynolds, May 3, 2008.

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  1. #1
    Yeah, dumb question I know. I've been a member for about 2 months now, and I never knew what copywriting is, I thought I would pick it up. I didn't, so can anyone give me the 411 please?
     
    TravisReynolds, May 3, 2008 IP
  2. kelebrimbor

    kelebrimbor Peon

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    #2
    Wikipedia is your friend

    Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. The main purpose of writing this marketing copy, or promotional text, is to persuade the listener or reader to act — to buy a product or subscribe to a certain viewpoint, for instance. Alternatively, copy might also be intended to dissuade a reader from a particular belief or action.

    http://en.wikipedia.org/wiki/Copywriting
     
    kelebrimbor, May 3, 2008 IP
  3. Loren Woirhaye

    Loren Woirhaye Peon

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    #3
    Copy is the written content that is in advertisements and salesletters.

    For online marketing the form of copy you want to learn is Direct-response
    copywriting. This is the advertising message that asks the reader to
    buy or move forward towards buying by requiesting a call or more information.

    Download and read "Scientific Advertising" by Claude C. Hopkins. It's
    free because it was written long ago. It's generally aknowledged to be
    the most important book on direct response advertising.

    After you have read it you will have a much cleared idea of what advertising
    and copywriting is all about.
     
    Loren Woirhaye, May 3, 2008 IP
  4. Trusted Writer

    Trusted Writer Banned

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    #4
    How can I give you a 411 if there is no dialing tone?

    Jokes aside, I read a whle back a brief but concise definiton; "Copywriting is writing the verbal (written or spoken) elements of an advertisement."

    Just as already explained posts above :)
     
    Trusted Writer, May 3, 2008 IP
  5. jhmattern

    jhmattern Illustrious Member

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    #5
    Use the search function. This has been asked and answered here a ridiculous number of times.
     
    jhmattern, May 4, 2008 IP
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