I was bidding on the number 1 spot for the last week or so I spent out around $1,500 dollars well I just dropped my bids 50 percent on keywords that collected enough data well I'm now paying half as much as what I was, but my ad is staying in position 5-8 now say when I start to collect data in them positions will my ad slowly start to move up? Also all my QS are great on these keywords
If your Ranking Quality Score improves significantly, you'll move up. If it's already as good as it's going to get (because your clickthrough rate in your current position is equivalent to your (obviously better) clickthrough rate in first), then your advert won't improve... The fact that your minimum bid QS is Great across the board suggests that you've probably got most of the 'quick wins'. You'll have to improve your clickthrough rate in your current position (advert testing) to improve things in all probability...
Actually your advert will either stay where it is or move down. If your keyword+Advert Combination has a great quality score as you say, then it will stay where it is now. If, however, your Keyword/Advert is actually poor, but you have been given great QS as a result of appearing top for a while - then your advert will move down over time as Google reassesses your QS.
I understand that... But what I'm asking after time of my ads running will my clicks get cheaper therefore the result of this my ads will move up? I think right now my CTR is high as its going to get I could be wrong, but I have always been good with with creating link bait titles or stuff that captures people's attention and I just have the gut feeling I pretty much got it at a great point. I'm thinking my click cost will go down soon since my account is new then it will start to move up. I also set my keywords on broad and now there getting twice as much traffic, but at the same time with a great quality score. The reason I put it on broad for is because I see another affiliate site running with broad keywords night and day and I figured if there running broad they must be profiting since its running night and day and my scores are reading great. I'm just trying to figure out when my click cost will drop down like every one is saying they will drop down after time maybe that have a little bit, but some super affiliates said after time it can drop down 50 percent and more after time.
That typically happens when you have high quality landing pages per keyword bid. Also broad match is the worst way to find "targeted traffic" Your competition may simply be wasting money. Before Panama was implemented on Yahoo and when bid price could be set to beat the competitiors I was running Direct TV offer and found Crutchfield Electronics using scare tactics to keep other affiliates from bidding to #1 position.\ Crutchfield knew that no matter what the bid they would never pay more than 1 penny more than the person in 2nd position. To scare others they would bid all keywords to $9.99 while the competitors were bidding only 0.50 I did not like what Crutchfield was doing so I bid $9.98 forcing them to pay $9.99 per click and I only paid 0.51 This went on for 3 months before the stupid large corporation figured out why their Ad spend escalated 100,000s of dollars.. I hate companies trying to screw the little guys....... In all my years of marketing and making sales with different programs nothing ever felt so good as screwing a large corporation.....
I've not seen anything to make me think that the age of an account has a major bearing on its Quality Score. That said, I've gradually improved clickthrough rates over time, so it may be true. I wouldn't expect a great improvement over time if you're anticipating that your clickthrough rate won't improve - you should still test new adverts, even things like playing with the display URL, or capitalisation can have a significant impact... Not sure about the idea of using Broad Match because somebody else is. It's a good way to generate a keyword list, though. Run regular Search Query reports, and add the keywords in as exact or negative match, and you'll get a better QS on the broad match terms (the minimum bid QS is based only on the exact match - ranking QS is based on similarity between keyword and search query).
No actually it isn't and heres why; Lets say you sell 'Silk Roses' and nothing else but silk roses..... Using the broad match variations of keywords will bring a list of over 150+ rose related keywords, which are unrelated to selling silk roses. Being as the person sells only silk roses, keywords such as rose bush rose food rose petal bath Rose Kennedy rose wine etc etc are not going to bring a 'targeted buying consumer' to the website. They will however drive clicks and escalate spend, which had the webmaster been educated on how to do keyword research properly, would save them from buying another car for a Google staffer. This holds true for many keywords and businesses If I sell pizzas, I do not want to bid on the keyword pizza ovens since my customer doesnt want to eat a pizza oven and I don't sell pizza ovens.... I do agree 100% a good negative keyword list is mandatory but in some instances that could be more work than using a very compacted on point set of words. Deep dish rules by the way lol.....seeing as your from Chi town I think you know this already....
If that's how something was setup, yea, it would not be effective. That's a sloppy campaign and it would likely fail. Without even using any kw tools for research you could do something like: silk roses - bush - food - petal - bath - Kennedy - wine - free - real - cloths - shirt and so on. I would guess a BM'd silk rose campaign would have 500+ negatives right from the start. More would be added as data started to roll in. Of course you should EM your key terms that you know will convert. BM + NM is a great way to discover new terms that you previously did not have access to or would not have thought of.
I've been talking with my Adwords rep, who passed me on to the Google techies... Here's how it works. Google does not take your account age into account when calculating your Quality Score. However, over time, they become more confident of their judgement on your campaign's quality. Think of it like this. After one day, they have some idea of your clickthrough rate. But it's plus or minus quite a bid, so they don't give you a £0.01 or £5.00 minimum bid based on one day's data. Over time, if your advert keeps performing well or poorly, they have increasing confidence that your Quality Score should be good or bad, so it plays an increasing part in determining your advert position. In effect, the age (or if you want to be pedantic, the lack of age) of an account acts as a damping factor. So if your campaign is very good, it will improve over time, even if you don't change it. If your campaign is very poor, it will deteriorate over time, even if you don't change it. If your campaign is average, it won't move very much over time, unless you make improvements to it.
Just been talking to my Adwords bod some more, and what I jus wrote was misleading. The age of the account only affects your minimum bid, not your ranking. As your account becomes older, this will not improve your ranking. However, your minimum bid will improve.
Would be interesting to see how Google calculate the rank of an advert or if Min Bid is a reflection of the QS
The minimum bid is a reflection of the MBQS, but early in the campaign's history, a damping factor is applied, so that you won't get a very high or low minimum bid based on your campaign performance...
Minimum bid is a useless metric as it is simply the least you can bid. I get minimum bids with brand new accounts of .02 or .03 cents. Age is not going to drop that number much as you cannot bid .01 or lower......all the aging in the world won't change that fact. Lastly minimum bids.... does not indicate your ad will display...it is simply the least that can be bid.
The minimum bid Quality Score takes many of the same things into account as the Ranking Quality Score. Since you can't see the RQS, the MBQS is the best guide you've got, though it's clearly not perfect... I've had £0.01 minimum bids before setting the campaign live in the past, but as you say, since that would probably put you last in the search results, it's not likely to be the most profitable bid...
Exactly. Ultimately however what really matters if at the lower prices you can drive sales / leads and earn profits. What I find odd is due to the currency difference your bids cannot drop below $0.10? or 0.05?? Not exactly sure how much £0.01 is the equivalent to US$