Idea behind this post is hiring an experienced PPC Manager to do affiliate marketing for you .. where you point out the product you want to promote and spend money and he uses his expertise to make sure you get positive ROI. Now question is, What will stop him from competing against you, using exactly same data he dug for you and was paid to do that. Won't it be hard for him to not clone that campaign, when he will see it running in pure profit? Hiring PPC Manager seems good if you own the product and website, but what about hiring one to do affiliate marketing? I know best thing is to do it yourself, but what if you have decent cash sitting aside but no time in hand to do work and learn all from scratch? Inputs will be highly appreciated. off topic: Meanwhile, I'd like to thank 'robertpriolo' for his helpful posts, keep 'em coming dude.
hmmm, you can't really trust anyone not to run away with your campaigns, unless you can get them to sign an agreement that specifically states what they can and can't do. If they breach the terms, you can take them to court and attempt to get some compensation... although, you'd need plenty of evidence to support your case. Other than that, the only safe way I can think of is to do it yourself.
I think you can trust them. They're not going to compete against you because they are afraid to put their own money on the line. That's why they manage accounts in the first place. Anyone who has successfully done ppc for more then a month knows there is far more money to be made doing things on your own then working for someone. The biggest difference is the risk factor though. It's easy when you're risking someone elses money. Things get a lot more stressful when it's your own money on the line and account managers cannot handle that stress. It's the difference between an entrepreneurs mindset and an employees mindset. Nothing wrong with it though, everyone is different and I'm not saying that if someone is an account manager, they're inferior, it just means their risk tolerance is lower. Remember the higher the risk, the higher the return! So, I wouldn't worry and you can have them sign a non-compete agreement which is legally enforceable if they do decide they're going to go against you in the future. Just make sure you have a lawyer draw up the contract so it's air tight.
Once again your so full of S$!t and you should not speak for others. 1. As an account manager myself, I risk lots of my own cash, thousands of it per month. Many times I lose it, many times I make a killing. I have made millions and lost millions. 2. I manage other accounts because it keeps me out of being narrow minded, like yourself, and keeps me learning from others. I learn new things every day from large clients, to newbie startups. Its a way to stay on top of things and get experience from many different industries. 3. I don't compete against my clients, not because IM SCARED to lose money, but because im actually an honest guy. 4. Account managers will only sign a non-compete agreement or NDA agreement for the life of the client relationship between the two. After the relationship is terminated alls fair in love and war. Why, because if we signed NDA and non-competes for every client we took on, we would quickly run out of possible clients, and when we lose one in one industry we usually quickly pick up another within the same. Also, many times we handle clients in the same industry and therefore and unable to sign non-competes and NDA due to it. I advise you only speak for yourself in the future, because as we are all learning quickly You dont know jack...
Thanks everyone for posting their thoughts. robertpriolo, can you kindly put forward your thoughts on it? Not speaking for yourself, but in general. Also, is it possible for account manager to sign non-compete, saying that he will not setup exact same campaign? especially for himself. I know anyone can breach it, by setup campaign and saying it was for his client/friend etc. I guess bottom line is honesty, nothing you can enforce on to account manager. What you say?
honestly, find someone with a reputation of taking care of their customers seriously. If someone has been scammed, there is going to be talk about it. If you hire some newbie, your chances are much higher for being scammed, and losing money due to inexperience.
We can trust PPC managers because they are afraid to put their own money?!!! No! Thank you! I would trust someone able to play with his own money too and not just with the money of other people That's so funny! So if PPC managers continue to do PPC for other people is because they are bad at PPC If good, they work for on their own "Hiring PPC Manager seems good if you own the product and website ..." OK - Why not - Although I do prefer to learn myself "Hiring PPC Manager to do affiliate marketing?" No, no, no! - You would spend money to train people! My opinion
No they are managing accounts because they either lack their own funds to use or are risk averse and will not risk their own money. It goes back to the fact that some people are programmed to be employees and others are programmed to be their own boss. I guess they serve a purpose if you have your own site and don't want to learn adwords yourself. I'm not against all account managers, just ones who think their s%$t doesn't stink.
The people who I manage accounts for have little idea about AdWords or even Internet Marketing. I have tried to be as transparent as possible with every client ensuing that they have a better understanding of the process and the reasoning behind strategies etc. With the majority of clients it would be easy to fleece them however where is the long term gain and besides cross selling is a lot more profitable.
I think like everything you will have th good and the bad ... of course there is the risk of them stealing your campaigns and, but I'm sure there are a handful of solid companies that manage honestly ... do your own due diligence with them before giving them the keys to your account