I am a SEO noop, so please don't laugh at me. I have a domainname that includes the keywords for which i want to rank high in the SERPS. So my question is, should i just put the domainname as the anchor text, or make an extra anchor text to cover even more keywords? Does a keyword in the anchor-text lose value if there are also other keywords included in the anchor?
It is important to have keyword related anchor text. Don't just make a link with "Click here" but include your keywords witch in this case are in your domain name. You don't need to use domain name as anchor text, you could just use the keywords you want to rank. Another thing is to add keyword rich alt text to images. Of course dont make it pointless, because if the image does not load up for some reason, people see the alt text. Dont make it so your trying to stuck your keywords everywhere, perhaps use a keyword density check and common sense of course...
It's best if there is a natural mix of keywords as anchors. If all your links are identical they will not look organic. So different words or phrases help you and do not dilute your ranking.
I use to rank in the first 100 results in google for a keyword. It was because I got many back links with the same anchor text (only the keyword). Then I heard that google penalize is you only use one keyword in all back links, so I changed, almost all my back link's, anchor text (most of the back links were from article directories). And I included 3 to 4 keywords instead of one keyword. After about a month, my site drop in search result for the main keyword. After some time, my site reached the last page.
Put your target keyword as your anchor text... aside of your domain name... you should target not just one keyword for your site... at leat three per page...
I have not had an experience like Angilina but I'm sure it can happen as there are so many possible variables. You can try targeting one keyword or phrase with your index page. Target the other related key words on separate pages. If you have strongly linked sub-pages they help the whole site.
Having keywords in your domain is a major advantage, so you are off to a good start already. Just work in any links with your desired additional achor text in a human-friendly way. Make sure to mix your on-page links with content and add value and quality to the site. If you can do that, you are off to a great start.
NO, it doesn't, keyword related anchor text is good. and keywords in your domain is a good start. You can also do this to rank high use your keyword in your content, make rich content site, be bold the keyword and also use heading tags for this keyword. Do submission work with proper title.
The best tactics is to use different anchors all containing keywords you optimise for, also URL in anchor is good. I think that angilina's drop in rankings was caused not by different keywords usage but by the fact that old anchors had been replaced by new ones. In effect number of anchors with text that made angilina's page go to the top dropped which caused drop in rankings.
Ok, here's the deal. Find a good brandable domain name. If possible it should have keywords in the domain, but the domain SHOULD be the title of your site. If you do that, then your anchor text can be the name of your domain/site. Here is why, say you take my company, Ideastone. It is located at Ideastone.com. The title of Ideastone.com is Ideastone, because that's the name of my company. If I have a link to the site with the achor text "Ideastone" then Google isn't likely to penalize me because it's the name of my company and domain, thus it is perfectly sensible and not the least bit spammy to have that anchor text. The same would go if you owned flashgames.com and all your links were for "flash games" and your site title was "Flash Games". Again, that is a sensible linking pattern. A not so sensible pattern would be if you owned GoogleSux.com and all your links were for "Google Sucks", and your site title was "Google is Awesome". Those three variables would not form a cohesive, sensible kind of link pattern and could get you penalized. Aaron wall posted about this on the seobook blog a while back.
I was under the assumption that the domain name has nothing to do with ranking for a particular keyword. so your saying if I wanted to show up for the keyword search Bear Hunting and my website url is w w w outdoorbearhunting.com this would be helpful?? slightly confused... because I didn't think this had anything to do with it. -always learning something new over here
The keyword in the domain name is useful but, making a more general case, keywords in URLs are useful. If you add extra pages to your site you can use the page names to target keywords to those pages as one of the earlier posters said. e.g. www.outdoorbearhunting.com/bear-traps.html would be a good URL if you decided "bear traps" was a keyword/ phrase.
So if I always use the same anchor, it is more likely that google penalize my site, because it looks like spam! but if this anchor is at the same time my sites domain name, google will most likely not recognize is as spam, because it's my sites or campanys name? thnx for all the answers, helped me alot already!
Make your anchor text look natural. Don't go posting the same exact anchor text on every single link. I don't think it would hurt though if 50% of your links had the exact same anchor text, just make sure the other 50% are varied amount some different anchor texts.