If one pays to be listed in a directory such as Yahoo, does it need to be reported to Google? If so how? Thanks so much
A listing on Yahoo! directory is about advertising not obtaining a page rank enhancing link. It's links purchased for the sole purpose of enhancing a site's page rank that Google has issue with.
No - Google says in webmaster guidelines to submit to directories. Yahoo and other paid directories charge review fees. Submitting does not equal approval - it means your site will be reviewed and if it meets guidelines can be listed.
It's not a loophole if carried out properly - IE good quality sites listed, decent reviews, no refunds etc.
I found this at http://googlewebmastercentral.blogspot.com/2007/12/information-about-buying-and-selling.html It looks to me like you don't have to report Yahoo Directory. Matt Cutts said... 2-3 people have asked about directories. I've talked about this before, so I'm going to include the answer that I gave at http://www.mattcutts.com/blog/how-to-report-paid-links/ a few months ago: "Q: Hey, as long as we’re talking about directories, can you talk about the role of directories, some of whom charge for a reviewer to evaluate them? A: I’ll try to give a few rules of thumb to think about when looking at a directory. When considering submitting to a directory, I’d ask questions like: - Does the directory reject urls? If every url passes a review, the directory gets closer to just a list of links or a free-for-all link site. - What is the quality of urls in the directory? Suppose a site rejects 25% of submissions, but the urls that are accepted/listed are still quite low-quality or spammy. That doesn’t speak well to the quality of the directory. - If there is a fee, what’s the purpose of the fee? For a high-quality directory, the fee is primarily for the time/effort for someone to do a genuine evaluation of a url or site." I hope that helps answer the question of how (say) the Yahoo directory is different from the examples I showed in my post at http://www.mattcutts.com/blog/selling-links-that-pass-pagerank/ . I hope it also answers the question of why a "bidding directory" that just gives the top slot to the highest-money bid might not be as trusted by Google.
Yes it is very important to report any paid links directly to gooogle, they also need to recieve a copy of all your tax returns for the past 5 years and a special notice to the frequency of your bowel movements.
Telling them what you ate for breakfast is always advised, it helps them to tweak the algorithm accordingly.
Permit me to make a comment that is slightly off topic, but highly relevant to tons of DP posts: Matt Cutts of Google speaks here of the "quality of URLs in a directory" that is an issue of importance to Google. Now here's the question: What does Matt/Google mean by the "quality" of the URLs? There's not one of us here (I think) that believes Google manually assesses all the URL's in a directory. So what could Google possibly be using to evaluate "the quality" of those URLs in directories? Can anyone come up with a more likely answer than PageRank?
Great post and I think it is all BS. My question is this: If Google allows every single site into their search results including crappy, spamming sites then any amount of review and editing (by a directory owner) results in better quality 'results' than their own search index. I have the same problem with their broad penalties on 'paid' links. Just cause a blogroll or directory list outside links then how is it fair for google to assume they are paid and then penalize? I think it is all about squashing the competition and they are using their virtual monopoly to achieve it.