Adwords Vets only

Discussion in 'Google AdWords' started by cpugeek, Apr 14, 2008.

  1. #1
    1.
    Anybody knows of any software that can tell me what adwords keywords converted to a sale on my Ecommerce website?


    2.
    I have 12 key words out of my 32 keywords that have not had any clicks since I added them like 3 weeks ago but they do get impressions. Would it be wise to remove them??
     
    cpugeek, Apr 14, 2008 IP
  2. Marcel the Paladin

    Marcel the Paladin Peon

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    #2
    1. If your ecommerce site is properly tagged - then Google Analytics should help

    2. Before you remove your keywords, have you looked at free or semi-free stuff such as AdGooroo, iSpionage or SpyFu to see how your ads are placed and how they look in relation to others placing their ad in the same space?
     
    Marcel the Paladin, Apr 14, 2008 IP
  3. cpugeek

    cpugeek Active Member

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    #3

    Google Analytics doesn't configure work well with my cart. Is there another option?
     
    cpugeek, Apr 14, 2008 IP
  4. scuba5794

    scuba5794 Active Member

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    #4
    you can just add the conversion tracking code to your checkout confirmation page

    do you have a page like this when someone submits an order?
     
    scuba5794, Apr 14, 2008 IP
  5. robertpriolo

    robertpriolo Peon

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    #5
    Try to get your site to work with analytics and google conversion tracking. This is the easiest and cheapest solution. There are other more expensive solutions, but your talking anywhere from $500 - $10,000 per month.

    This is hard to say since I dont know what the keywords are. If the keywords are relevant to your product or services and make a better text ad. If they are vague and only kind of apply to your industry, then just delete them. Also what is the QS on those keywords. If they are all great, then no need to worry, just write a new text ad.
     
    robertpriolo, Apr 15, 2008 IP
  6. PPC-Coach

    PPC-Coach Active Member

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    #6
    There's plenty of software out the that will tell you which keyword converted. The free one is googles own and it's great if you have access to the "thank you" page, which you do.

    Those 12 keywords may convert once a year, but if you remove them, you'll never know. That's 12 extra sales, so it really depends on what a sale is worth to you and if you're that patient...
     
    PPC-Coach, Apr 15, 2008 IP
  7. cpugeek

    cpugeek Active Member

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    #7
    QS?? CTR? the CTR on 16 of my keywords is 1.75% and above as high as 7.25%. But the average of those are about 2.75% or so

    The rest is are below 1% and alot are at 0% after weeks. Should i delete them?

    keywords does relate to my text ads directly. i have maybe 8 text ads
     
    cpugeek, Apr 15, 2008 IP
  8. robertpriolo

    robertpriolo Peon

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    #8
    the ones with 0% how many impressions?
     
    robertpriolo, Apr 16, 2008 IP
  9. cpugeek

    cpugeek Active Member

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    #9
    Uhm 1 was 228 and the rest is around 40 impressions with 3 keywords with around 4 impressions.. This campaign has been going for about 1 1/2 months..


    Also why does google keep wanting to me to up my keyword bid?
     
    cpugeek, Apr 18, 2008 IP
  10. EGLOBALMOGULS

    EGLOBALMOGULS Active Member

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    #10
    They want you to up the bid because you are not converting clicks on the impressions so you need to cut the ones with impressions and no clicks as fast as possible. You need to keep your percent over 1.5 better 2.0 in my experience to avoid google slapping you with higher bids and you having to open another account.
     
    EGLOBALMOGULS, Apr 18, 2008 IP
  11. cpugeek

    cpugeek Active Member

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    #11
    thanks. i just did that. can i ever get my keywords bid lowered again?
     
    cpugeek, Apr 19, 2008 IP