CPM vs CPC

Discussion in 'AdSense' started by a!!!!1, Apr 10, 2008.

  1. #1
    How do you decide whether to show CPM or CPC ads? Thanks :)
     
    a!!!!1, Apr 10, 2008 IP
  2. ORZ

    ORZ Well-Known Member

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    #2
    Try both? :)
     
    ORZ, Apr 10, 2008 IP
  3. trocobob

    trocobob Banned

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    #3
    for google adsense the Cpc is better tha CPM ..
    but all depend on your nich
     
    trocobob, Apr 10, 2008 IP
  4. kashifmahmood

    kashifmahmood Well-Known Member

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    #4
    If you have a low CTR niche but lots of traffic then use CPM ads .
     
    kashifmahmood, Apr 10, 2008 IP
  5. 2stamlers

    2stamlers Peon

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    #5
    Its all try and fail process...
     
    2stamlers, Apr 10, 2008 IP
  6. jim.sheng

    jim.sheng Peon

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    #6
    How do you know which ads are CPM ads, others are CPC ads?
     
    jim.sheng, Apr 10, 2008 IP
  7. a!!!!1

    a!!!!1 Peon

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    #7
    You choose which ones you want to display on your site ... right?
     
    a!!!!1, Apr 10, 2008 IP
  8. zodiac

    zodiac Peon

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    #8
    you can decide which one you want to show just by thinking about it :D ,but there is no option for it.

    the best you can do is ask google not to show cpm ads on your account.
     
    zodiac, Apr 10, 2008 IP
  9. qeorge

    qeorge Peon

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    #9
    I've never seen a setting in AdSense to show or not show CPM ads. However, switching the ad type to Image Only is about the closest you can get. I have a couple of sites which get a lot of traffic, but as its mostly from StumbleUpon the click through rates are below .1%, and it does seem that they are showing some CPM ads here.

    Interestingly enough, I only tend to see the image ads show up on the unit below the content, which seems counterintuitive to me.

    To my knowledge, Google will show CPM ads almost as a last resort when normal ads are just not working. Since both you and Google have the same goal, namely making as much money off the ads on your site, I'd say just let their algo do its work.

    If you have enough impressions (70k+ monthly) you should look into a CPM ad provider like TribalFusion.
     
    qeorge, Apr 10, 2008 IP
  10. poshswinger

    poshswinger Active Member

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    #10
    But as a matter of fact, you can't decide whether CPC or CPM ads to be displayed oin your site. It's all determined solely by Google.
     
    poshswinger, Apr 10, 2008 IP
  11. Abhik

    Abhik ..:: The ONE ::..

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    #11
    Its true, you can not control the type of ads deliver to your site.
    however, image ads are normally based on CPM.
     
    Abhik, Apr 10, 2008 IP
  12. www.itsfreeworld.info

    www.itsfreeworld.info Banned

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    #12
    You can not Decide which ad to show its all bou your PR and traffic Stats.
    Google analyse high traffic website and make them their "Authority sites" and show CPM ads...
    bt there is no available option to choose CPM or CPC.
     
    www.itsfreeworld.info, Apr 10, 2008 IP
  13. luckyluck

    luckyluck Peon

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    #13
    If yoursite more traffic, you should to use CPM.
     
    luckyluck, Apr 10, 2008 IP