I don't understand this. For the sake of protecting myself, I'm using a fake example name for the offer I'm running. So, I own www-catrunner.com (example). I have an adgroup running with about 10 keywords that revolve around the keyword catrunner (www catrunner com) (www cat runner com) (cat runner) (cat runner). My ad text for those keywords is like Get a CatRunner Now 100% Proven - Legal Discounted Price - Act Now www-catrunner.com (url dest. is the same) For my landing page, I have a high keyword density of the keyword "catrunner" with a couple "cat runner" keywords. I have several inbound links, and several outbound links. Frequently asked questions, support, etc. Now, here's the wowwer: My quality score is POOR for catrunner!!!!!!!!!! How is this possible? I chatted with someone from google and they mentioned CTR goes into play with it. Well - I have 30 impression- how is that enough to come to a conclusion? the recommendations say that the keyword is the problem - don't give me an option to optimize it, and say they recommend DELETING it! WTF! Someone please help! I think it's a google employee or someone else doing something to kill my ability to use that keyword, this offer is ran on azoogle, and several other networks and ironically there's only ONE other person on adwords doing this offer! Help please! Thank you
I think it's safe to rule out the conspiracy theory. It's a little hard to believe that a Google employee would risk their career in order to reduce the competition on a keyword... There are a number of things that can make Google dislike your site. What does Google say when you click on the magnifying glass next to a Poor keyword? If your site is an affiliate site, you may be breaking their affiliate guidelines: http://adwords.google.com/support/bin/answer.py?answer=14844 Other possibilities may be A lack of original content (did you copy your blurb from someone else?) Clear navigation (can they find their way to the product?) Advertising links 'disguised' as links on your page (do they look the same/similar?) Lack of a privacy policy Lack of contact details Don't have too many pop-ups/pop-unders Don't make users register before you show them any content Don't fiddle around with their back-button functionality Make sure your landing page loads quickly
"When new keywords are added Google calculates the quality score immediately to determine the minimum bid. Quality scores are updated based on how quickly Google can gather statistically significant data sets to calculate a new quality score. This can happen numerous times a day for high volume keywords and phrases whereas lower volume terms may have quality score updates applied a few times a week. The ad rank quality score is updated in real time and is based on historical data." Source: http://www.ppcdiscussions.com/2008/03/adwords-quality-score-faq.html "I advertise a niche product, and I'm the only advertiser on many of my keywords. I thought I could bid the minimum CPC of $0.01 on those keywords, and have my ad show. Yet, my minimum bid is much higher. What's up with that?" Here's the answer, parts 1 & 2: http://adwords.blogspot.com/2006/01/common-adwords-misconception-explained.html http://adwords.blogspot.com/2007/10/common-misconception-revisited.html
I don't understand your keywords you built around the theme of your site. For example, if I owned the domain www-catrunner.com I wouldn't build a keyword list with 'www' and 'com' in it. Building keywords around cat and runner is fine, not the domain and suffixes.
I don't actually own that site. But what I'm trying to accomplish is if someone types in www.catrunner.com in google (which A LOT of people do when trying to go to a website), I bid on it. I learned that from the adwords blackbook expert
Google's quality score algorithm sucks, IMO. I was getting between 15-30% CTR on ads within one of my campaigns, with between 20-30% of clicks converting to a sale. Clearly a high-quality ad, and the landing page was very detailed. Google slapped it with a Poor quality score and $5 min bids. Algorithms can't really figure out what a user's experience will be like - with such a high CTR and CR, consumers clearly think that my page is high quality (but Google doesn't agree).
Another thign to look at is the performance of your site -that was a recent factor that Google added to the quality score.
Lol, I know you don't own the domain catrunner.com, but you said you had keywords such as "www" and "com" in your campaign? Why would you do that?
Sometimes yes, sometimes no. If somebody is specifically looking for a website, often they'll go straight to that website regardless of what other adverts appear. Other times, you can nick traffic from your competitors - it depends on the business, really.
I meant your own brand, I think your referring to competitor based bidding. Totally diff and and has a 50/50 chance of doing well assuming the competitors product is under par. Brand based for affiliate marketing is when the merchant allows you to bid on their name, so the only campaign you make is a brand based campaign and leech off people already searching to buy the product.