Creating a SEO plan\timetable

Discussion in 'Search Engine Optimization' started by pgrantuk, Mar 18, 2008.

  1. #1
    Hi All

    I was wondering if anyone has any templates, plans or timetables on how they do SEO for a site. I'm thinking along the lines of what the priorities are, i.e. get the on page SEO right first then directory submissions then social networking etc...


    Thanks
     
    pgrantuk, Mar 18, 2008 IP
  2. kmofo

    kmofo Active Member

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    #2
    it's not really what you need, but maybe it helps ... http://rapidshare.com/files/100483960/sheet.pdf.html
     
    kmofo, Mar 18, 2008 IP
  3. FredRoe

    FredRoe Guest

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    #3
    I'd probably start link building BEFORE I really worried too much about getting the on page right. After all, you can always redo the site to get it going better. You can't make a link you got today age six months.
     
    FredRoe, Mar 18, 2008 IP
  4. ellathinks

    ellathinks Peon

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    #4
    I'm not good with SEO but I found this interesting and helpful article online. Hope this helps:
    profitimo dot com >> articles >> what are the benefits of new online marketing tools

    ====================================
    FREE SEO Tool at profitimo dot com
     
    ellathinks, Mar 18, 2008 IP
  5. Vic_mackey

    Vic_mackey Banned

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    #5
    I think its best to start with onpage stuff and fix all that first. Once thats done do all the off-page stuff. The reason being if the onpage stuff has involved creating new pages, or moving content around etc, when you start the off-page stuff you can point links to the exact place you want them.
     
    Vic_mackey, Mar 18, 2008 IP
  6. hst

    hst Guest

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    #6
    Hmmm I would love to have an organized SEO plan
     
    hst, Mar 18, 2008 IP
  7. w3bmaster

    w3bmaster Notable Member

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    #7
    Well it depends on case to case a all seo plan doesn't exist
     
    w3bmaster, Mar 18, 2008 IP
    jg_abad likes this.
  8. Kapil Khaneja

    Kapil Khaneja Active Member

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    #8
    SEO is experimentation man. Some people do it 1 way and others do it the other way. Even if somebody provides u with a format how can u analyse how much he succedded following it. so stop asking to a plan and start working as time really matters in terms of SEO.
     
    Kapil Khaneja, Apr 7, 2008 IP
  9. Dan Schulz

    Dan Schulz Peon

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    #9
    Look, it's not rocket science, ok? You SEO a site the same way you create something from scatch. In this case, a Web site.

    Here's what you do.

    1. Determine what your site is going to be about. What will the topic cover? What products or services will you be offering for sale, and so on?
    2. Identify what the structure of the site is going to be, and how the pages of the site will relate to each other. The typical organization is home page > category/section > content page. For example, a news site will cover various aspects of the news (top stories, breaking news, world news, local news, politics, entertainment, weather, business, and so forth for the sections, while the articles that go inside them would be the content pages).
    3. Conduct your keyword research for each page of the site you will be developing.
    4. Once you have done this, write the content for each page, using your keywords judiciously and appropriately. Don't worry about "keyword density" unless you're dealing with a title tag, META description, heading, or the alt and title attributes. Just write naturally - and for the people who will be reading your pages.
    5. Edit what you wrote. Don't worry if you have to do this 2-4 times. It's normal. Ultimately you'll want to have your page copy be clear, concise, direct and to the point. Don't try to be coy or clever - just tell people what they need to know and be done with it (note: it can pay to be coy or clever at certain times - with experience you'll know when and when not to do so; especially when using it as a literary device). If you have a list of content (or a list of links), use a list. (Like I am with this post, for instance.)
    6. Start designing the layout for the site. While design has nothing to do with SEO, it can have a major impact on your conversions. (For the record, even a minimalist design can look good if done properly.)
    7. Once you have your design laid out, CODE IT using the least amount of clean, semantic and structured X/HTML and CSS possible. DO NOT USE FLASH TO BUILD THE ENTIRE WEB SITE. While it is acceptable to use Flash as an enhancement (such as Web based chat), it should not be used as a critical component, such as the menu (which should be a plain unordered list of links styled with CSS to look however you want it to). The source code order is VERY important here, not only for SEO but also for accessibility and usability as well. I've found that having the header, menu, content, sidebars (menus don't count as sidebars), and the footer work best for me and the people using the Web sites I develop. Also make sure you optimize the URLs to be search engine friendly and easy to bookmark.
    8. Test, test, and test some more. Turn off your CSS, turn off your images, disable JavaScript. If your menus don't work, or your image alt="" text doesn't make any sense - you can rest assured that the search engines won't understand either or see the content. Use appropriate alt="" text to IDENTIFY what the image is (i.e. provide a textual equivilent). If you want to describe the image, use the title="" attribute instead.
    9. Do not launch your Web site until it is ready. Once you launch it, follow these simple steps: http://www.sitepoint.com/forums/showthread.php?t=182915#Section40
     
    Dan Schulz, Apr 7, 2008 IP
  10. kakakaka

    kakakaka Banned

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    #10

    thanks for information
    but how many people we need for single site as it has different task

    actually i having 40 sites so i am also thinking to plan for such a seo program
     
    kakakaka, Apr 7, 2008 IP
  11. jg_abad

    jg_abad Peon

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    #11
    It is based on your requirement, lets say you are having only static site with 5 to 10 pages than it wont require more people but if you having dynamic sites with 1000 of pages than it require more human power.
    if you looking for such services than check our company website given at my signature or PM me for more information.



     
    jg_abad, Apr 7, 2008 IP
  12. kakakaka

    kakakaka Banned

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  13. Dan Schulz

    Dan Schulz Peon

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    #13
    That depends entirely on your skills set and the skills sets of the people you have access to. For example, my specialties are accessibility, HTML/CSS Web development, information architecture, search engine optimization, and Web usability (though I'm also fairly good at Web copywriting and am adding Internet marketing/promotion to that list as well). Obviously server-side programming, JavaScript and Web graphic/layout design are not my strong points, so I leave those areas to those who excel in them.

    Now, as for your sites...

    Let's just say that you have a lot of work that needs to be done. I don't have the time to give you a detailed analysis of each site (and I could see analyzing one site for free to give you an idea, but not 31 or even 40 - I wouldn't have any time to make the money I need to pay my bills each month) since I'm about to head over to the hospital and see how my mom's doing (she was rushed to the ER on Saturday with cardiac and respiratory problems), but I can give you a few general pointers before I go.

    • Separate your HTML, CSS and JavaScript - the less code the search engines have to wade through to get to the content, the better (this will also be better for the people using your sites as well).
    • Don't inter-link your sites so much - you don't want the search engines to think you're participating in a link farm.
    • Inter-link your site's own pages appropriately. If you're going to hire an SEO consultant, this would be the job to hire them for (a consultation).
    • Optimize your title and META description tags. Making them actionable (i.e: making people want to "click that link") will help you even further.
    • Use headings - A quick glance didn't show any (either that or I was in such a rush to look at the sites that I didn't see them). And use them properly as well. A Web developer will be able to assist you on this (especially one who knows his SEO inside out, such as myself and ssandecki).
    This is just a short list, of course. If you want to discuss this further, please consider hiring a professional for a consultation.
     
    Dan Schulz, Apr 7, 2008 IP