Hello Everybody, I am doing a PPC campaign for a client who deals in Sales consultancy, training and recruitment. Despite of tremendous effort in campaign creation, write up, keywords research etc. We are not getting leads for the client. We are focusing in the middle eastern countries, so if somebody out there has some pointers in this matter please let me know. Regards, Jerry.
Are you advertising on the content network? Are your keywords mostly broad matched? You'll have to be more specific.
You are not alone friend, looks like all PPC is attacked by hackers, which is simulating valid click using softwares.
Yes I am using content network and Broad match as well. We are getting clicks but the CTR is very low and no leads.
Switch to adCenter and see if you are making any leads or sales... as the conversions in adCenter are better than yahoo or google......
Wierd, I don't see this. I run the same ad text, same keywords on adcenter as with adwords, and MSN is converting very poorly. Once my credits are gone, I'm getting out of adcenter.
I agree, I used several PPC engines with my websites and not getting much conversions, maybe click are really simulated using softwares,,,
It all depends... If you're not getting impressions then Google doesn't like your site. If you're getting impressions but no clicks then its your ad and how relevant they are to the keywords you're bidding on. If you're getting impressions and clicks but no conversions then its your landing page and how relevant it is to your ads and keywords. If you give some more details then maybe we can help more Jill
If you will are focusing on the ME market, your ads groups incl. the keywords should be in the languages used in the countries you are targeting. It will be pointless to advertise : "Hiring Nurses" in Egypt in English... or IT courses in Lebanon in english, it should be in Arabic or French.
Hi Jill, I am getting good impressions, good clicks and sometimes conversions also... but the conversions are not worthy enough. For example our Company offers Offshore Technical Support; The Ad has the title "Outsource Tech Support" the landing page is also re lated to offshore technical support but the leads or the conversions that are coming are related to users' personal technical queries... like how do we do this how do we do that.... my site is bpo.netcreativemind.com please advise regards netcreative
Sure, that's exactly the case... If that was true, I wouldn't be making 5 figures per month off of AdWords.
your probably just doing things wrong and since you didn't provide much detail I would recommend having a professional give you an account consultation. There are probably 1,000 things you are doing wrong and 10 times more things you could be doing right. Seek help and be more informative about your problem
Sounds like your keywords aren't quite right. Do you have any negative keywords in your campaign? If you don't then you want to add negative keywords to filter out the sort of clients you don't want. The best way to find out what they should be is look at the keywords that have converted for you and use either those exact phrases or words that clearly mark out a user as being interested in a personal solution rather than businesses wanting to outsource. Also look at whether your keywords are specific enough. Maybe there are more longtail keywords that businesses may use to find you. The other thing is to see if you can qualify prospects in your ads to weed out those personal users. Maybe by adding 'business' or 'commercial' or something else that sounds business oriented to your headline may do the trick. BTW, when I entered your URL in my browser it came up blank in both firefox and IE. Jill
Thanks a lot for replying.... Actually I am very new to PPC so don't know much about negative keywords.... Please can u put some light on this subject... thanks
Setup your Google Adwords campaign, with an inviting lead capture page. Sell your idea, in short, not to much bla..bla..bla..just the key points, that makes your product/service stand out. Make your visitors curious to obtain more information from you.