I´m really hoping someone could fill me in with an average conversion rate they have for gathering real estate leads, i´m used to a very high conversion rate on my websites which i deal with (8% and more) but im dabbling with real estate for the first time, so any info you can give (even if its not specific) would be much appreciated. cheers, tez edit: a lead for me is personal info on the user, telephone name etc....
What are trying to get leads on? If it's getting people to apply for brochures about new property developments the conversion rates might be quite high. If you try to get people into listing their property with you or sell them property related financial products, then conversion rates can be very low.
Just data (name, phone etc), we´ll have a number of ways for them to ´sign up´for something related. Whether it´d be for more information on a property, for a brochure etc etc... you have any idea what % that´d be like? thanks for the reply btw
Your question is kind of like "how high is up". There are a hundred different variables that will determine the conversion rate. Each one doesn't make a big difference but several of them together could make a huge swing. donrock
It still depends on the product, if it's free brochures for a highly sought after new development in Marbella, it could attract a lot of potential buyers (leads) and could give you a high conversion rate. If it's a campaign like leave your email and our mortgage advisor will contact you for a quote, then conversion rates can be quite poor, it's the promotion of just another widely available product. The first is a unique product with conversion rates that can be more than 10%, the second will hardly get you 0.5% conversion rates. By the way this need not to be a problem as in general they are high yielding products.