Ever since Images became available, I've used them.. I was thinking today though, perhaps my ctr -or- the amount cpc would go up for me if I just had text ads, no images. Anyone else try this experiment yet??? What kind of results did you get?
Image ads are mainly CPM based where Text Ads are CPC based.. I'd suggest you to go with Text Ads if you get a lot of clicks.
OK, so the resounding majority here think/say text pays better (I've had text/image and make an avg of about $5/day)... be interesting to see what the ctr goes to as well as the CPC pays off with only text. thanks everyone.
when an image ad is shown when you use text/image,image ads will pay more then just image ads. the image ad has to out bid the text ads. that is just not true. this is from an all image ad.
If your site is content based then go with text ads and if you're in the entertainment niche then image ads might perform better than the text ads.
If you have more than one ad unit of the page, make the first unit as Text only while one of the remaining unit as an image only (CPM based). I have long used this approach on my blog and it works out pretty decent.
OK well this is one of my pages: Fore Mustang KR Knight Rider (as an example, text is for SEO since this will be indexed) It is currently changed to all text ads, generally though, the 2nd or 3rd would be an image ad and my ctr is between .01-10% + or - 8% (max of 5%ish min of .70%ish, sorry for the broad terms but G's tos dictate as such. Nazi's.) I am looking to "cure" that to 3-5% ctr -or- in other words to $10-$15 per day (again, site gets about 500-1000 uniques per day from the G). Stats do not include Referral stats as they are in test mode at this time.