Blending adsense ads: is this against Guidelines?

Discussion in 'Guidelines / Compliance' started by digitalio, Mar 31, 2008.

  1. #1
    Hello DP members, I need your point of view about this article from

    Inside Adsense blog

    "Another look at optimizations"


    Maybe I don t understand properly, and I don t know if this is a suggestion a new guideline or a warning :confused:

    I remember time ago, google encourage publishers to optimize adsense ads blending with content, now looks like Google says not to blend google ads with content

    What do you think?

    regards
     
    digitalio, Mar 31, 2008 IP
  2. Barti1987

    Barti1987 Well-Known Member

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    #2
    You are allowed to blend the ads to the extent that the users can distinguish between the ads and content.

    You can see what I mean from the example they give, the content looks exactly the same as the ads.

    Peace,
     
    Barti1987, Mar 31, 2008 IP
  3. homebizseo

    homebizseo Peon

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    #3
    You may blend as long as a user can distinguish between the ads and content. I have great results using standard google colors.
     
    homebizseo, Apr 1, 2008 IP
  4. Artistic

    Artistic Peon

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    #4
    What would you call this kind of blending?
    http://www.tech2.com/#
    ~~ The above is a very popular technology site. Now imo the ads are highly blended that makes them impossible to distinguish from the main content. For example the rectangle ads even have the side borders to make them part of the border at the top content area (See screenshot)

    [​IMG]



    Isn't this against the TOS now?
     
    Artistic, Apr 2, 2008 IP
  5. digitalio

    digitalio Active Member

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    #5
    wow what a great work of bending!

    In my opinion this is against the spirit of the new guideline (see first post)
    even I did make click by accident :p

    regards :)
     
    digitalio, Apr 3, 2008 IP
  6. Artistic

    Artistic Peon

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    #6
    i did some research on the site and it seems they are a premium adsense publisher.
    However to bend the rules so much for them still doesn't make much sense. The fact is that end user does not know he is clicking an ad, thats the level of blending. That should be against the rules.
     
    Artistic, Apr 3, 2008 IP
  7. scubita

    scubita Peon

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    #7
    One of these days i saw this sam post in Inside Adsense blog, and at the bottom was a link for a blog that... well, those guys are breaking alot of rules :D Go figure Google is giving them traffic. lol
     
    scubita, Apr 3, 2008 IP
  8. KenYN

    KenYN Peon

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    #8
    Ouch, that tech2.com must surely be breaking the rules! "Ads by Google" is unclickable on Opera, and there is no tool-tip for the URLs, nor does right-click give me the usual URL menu, so they must be cheating with layers or JavaScript. I don't mind that premium publishers get more control over layout and design, but when they are blatantly allowed to do things that would get most average publishers banned, I get rather angry!
     
    KenYN, Apr 3, 2008 IP
  9. DigitalPointFanGuy

    DigitalPointFanGuy Peon

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    #9
    Word. :cool:
     
    DigitalPointFanGuy, Apr 3, 2008 IP
  10. dtriola

    dtriola Peon

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    #10
    As long as you aren't editing the ad code you should be okay. They give you color choices specifically to blend the ads into your site. As long as the "Ads by Google" tag is displayed (and it always is) people will know they are ads.
     
    dtriola, Apr 3, 2008 IP
  11. FightRice

    FightRice Peon

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  12. hunter22375

    hunter22375 Well-Known Member

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    #12
    Yes, don't edit the adcode.
     
    hunter22375, Apr 3, 2008 IP
  13. Artistic

    Artistic Peon

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    #13
    lol forget opera, its not possible in FF also. Thats why i had noticed it in the first place. If you look at another premium publisher of adsense
    http://in.indiatimes.com/
    You can see in that case the "Ads By Google" can clearly be clicked. And it has a border at top and bottom. Sad part is you can't even report this site and ask google how did they manage to do what they have done. However i noticed that other sites in their network have the same unclickable "Ads by Google" link (http://www.ibnlive.com/) but atleast the clearly distinguish the ads by colours or background choice.
     
    Artistic, Apr 3, 2008 IP
  14. uttoransen

    uttoransen Prominent Member

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    #14
    that guideline was mainly targeted at, making the other out going links look different than google ads! I guess making the titles of the ads in other color rather than the website's text or link color will be a good idea!


    Am sure that site must be a premium adsense publisher! their rules are a bit different than the rest of us!
     
    uttoransen, Apr 3, 2008 IP
  15. Artistic

    Artistic Peon

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    #15
    that might well be the case but imo whats bad and a wrong practice for the rest of us should be wrong for the premium publishers also. At the heart of it is the fact that people clicking such ads might well think it to be part of the site and not an ad. There is, in principle nothing wrong in that as the user wants to read that stuff and thats why he is cliking on that, but by google's own rules, its completely against the premise of over blending as the article on adsense blog mentioned.
     
    Artistic, Apr 4, 2008 IP